Paid Media Specialist

New York City, NY (Hybrid)

$67K/yr – $80K/yrMid Level3+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own paid media operations across search, social, and native with a focus on pacing, budget, and performance for client obligations.

  • Own trafficking, optimization, and channel-level performance to maximize ROAS and maintain margins.
  • Drive cross-functional collaboration with internal teams to improve reporting, dashboards, and forecasting for leadership.

Job Description

Responsibilities

  • 30% Day-to-day trafficking and management of ad products that require non-O&O distribution
  • 20% Analyze campaigns to ensure even pacing, full delivery, and optimal performance
  • 15% Manage campaign volume and performance by channel to meet client obligations
  • 10% Find efficiencies in reports, products, and activation processes to improve turnaround times and reduce errors
  • 5% Respond to internal and client inquiries about product capabilities, specs, and campaign performance
  • 5% Manage media budgets to maintain margin thresholds
  • 5% Monitor accruals and communicate revenue risk to appropriate teams
  • 5% Collaborate with advertising partners on product updates and implement updates to paid campaigns
  • 5% Assist on reporting, forecasting, and dashboard builds to improve senior leadership visibility

Requirements

  • B.A. in marketing, business, communications or related fields preferred
  • Minimum of 3 years experience with digital ad serving systems with a focus in paid media distribution
  • High attention to detail
  • Intermediate Excel, including pivot tables; Proficiency in Microsoft Office
  • Proven quantitative analytical abilities
  • Strong relationship-building with internal and external contacts; cross-functional collaboration
  • Positive attitude and ability to work under tight time restrictions
  • Good verbal and written communication skills
  • Motivated self-starter with an entrepreneurial spirit; thrives in a fast-paced, multi-demand environment

Benefits

  • Medical, dental, vision, prescription drug coverage
  • Unlimited paid time off and generous parental leave
  • 401(k) with company match
  • commuter benefits and life and disability insurance
Dotdash Meredith logo

Dotdash Meredith

3.7 Glassdoor

Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95% of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more. Dotdash Meredith is based in New York City and is an operating business of IAC (NASDAQ: IAC).

Founded in 2021
New York, New York, USA
1.5K employees (678 in marketing)
68% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
50.1K
Traffic Source Mix
Search
19%
Direct
60.5%
Referral
17.3%
Social
2.6%
Paid
0.5%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
535 (35% of company)
Median Career Experience
15 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$400M
Last Raise
$400M
Debt Financing, 9 months ago

Funding History

  • Jun 2025
    Debt Financing • $400M

Recent News