Paid Media Specialist (Digital) at White Pants Agency | Dallas, TX

White Pants Agency

Paid Media Specialist (Digital)

Dallas, TX (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end digital paid media campaigns across search, social, display, and programmatic channels with strong analytics and client collaboration at the core.

Own setup, delivery, optimization, and reporting for multi-channel campaigns.
Must-have: 4+ years in digital paid media and 2+ years in strategy and client relations.
Standout: deep ad-tech knowledge (GA/GTM) and data-driven insights for media planning.

Job Description

Responsibilities

Manage all aspects of search, social, display, programmatic, digital video, and mobile advertising campaigns including creative direction, client relationship management, ad-serving, optimization, and ad strategy.
Manage the execution and technical deployment of programmatic video and display campaigns. This includes ad-serving, trafficking, and optimization troubleshooting.
A deep understanding of the digital advertising landscape and ad-tech stacks including Google Analytics and Google Tag Manager.
A deep understanding of ad analytics and reporting. Consolidating data from extensive data sources to craft audience insights, media optimization recommendations, and consumer trends reports to drive media planning.
Monitor KPIs (VTR, CTR, etc.) on a daily basis. Work on standard and executive-level reporting and activity summaries while providing high-end monitoring of media activity.
Establish campaign management processes and methods that can scale across multiple clients to drive efficiencies based on a predetermined set of KPIs.
Collaborate with agency and client teams to formulate and create strategic proposals. Support agency teams during operational and business reviews and participate as a critical participant during operational and technical discussions.

Requirements

4+ years of working experience in digital paid media
2+ years of working experience with advertising strategy and client relations
Understanding of technical ad and web technologies and platforms
Outstanding analytical, presentation, and project management skills.
The ability to juggle concurrent deadlines, competing priorities, and changing project scope.
Enthusiasm to learn and stay current on new methods in digital advertising including workflows, processes, and ad products.

Preferred

Experience across a diversity of advertising channels.
Inspirational insight-driven strategic thinking across a diversity of advertising channels.

White Pants Agency

White Pants Agency is a team of imaginative iconoclasts with the means to calculatedly disrupt tradition. We were born digital with social in our design. Creativity is our essence but science is our trade.White Pants Agency offers professional services across the following disciplines:• Digital & Social• Creative & Content• Data science & Strategy• Experiential & Emerging

Founded in 2014

Dallas, Texas, USA

16 employees (10 in marketing)

www.whitepantsagency.com