Paid Media Specialist

Responsibilities

• Planning & Strategy - Develop multi-channel paid media strategies that support application growth and business objectives. - Refine audience settings, channel composition, and campaign priorities across SEM, Paid Social, CTV, Radio, and Out-of-Home advertising. - Partner with internal stakeholders to align campaign objectives, messaging, and customer acquisition goals. - Research market trends, competitive activity, and emerging media opportunities to inform future marketing investments. Budget & KPI Management - Own paid media budget planning, allocation, and pacing to maximize return on marketing investment. - Establish performance targets and monitor key metrics including Qualified Applications, CPA, ROAS, Conversion Rate, and Revenue Attribution. - Analyze channel and campaign performance to identify trends, risks, and growth opportunities. - Deliver actionable reporting and recommendations that support strategic decision-making and future investment planning. Activation & Optimization - Execute and manage paid media campaigns across all assigned advertising channels. - Coordinate with creative, content, and vendor partners to launch campaigns on time and according to plan. - Conduct ongoing testing of location targeting, creative messaging, campaign settings, and landing pages to improve results. - Implement optimization strategies that increase lead quality, drive scale, and drive improved marketing efficiency.

Requirements

• 1-3 years of experience in paid media platforms (Google Ads, Microsoft Ads, Meta Ads, CTV, Spotify, etc.)
• Proven ability to manage budget projections, pacing, and allocation shifts
• Demonstrated ownership of channel reporting and KPI tracking across all paid channels
• Experience with marketing attribution and conversion tracking
• Ability to make data-driven decisions and communicate insights effectively
• Strong organizational and project management skills

Preferred

• Experience in mortgage, realty, or insurance verticals
• Experience with creative development
• Knowledge of marketing automation and CRM platforms

Benefits

• CapCenter offers a comprehensive benefits package, including medical, dental, vision, life insurance, a 401(k) plan with company match, paid vacation, paid holidays, and other programs designed to support the well-being and professional growth of our employees.