Paid Media Specialist

Hollywood, FL (On-site)

$40K/yr – $50K/yrMid Level2+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive paid media strategy and execution for performance-focused digital campaigns across multiple platforms.

  • Own end-to-end paid search and paid social campaigns across Google, Meta, TikTok, and LinkedIn.
  • Must-have: 2+ years in digital media strategy with lead generation and attribution.
  • Standout: DSP experience with Adfuel is a plus.

Job Description

Responsibilities

  • Develop, implement, and optimize Paid Search and Paid Social campaigns that align with client objectives and performance goals.
  • Activate and manage campaigns across Google Ads, Meta, TikTok, LinkedIn, and additional paid media platforms.
  • (Optional but beneficial) Create and optimize programmatic campaigns within our proprietary Adfuel DSP to enhance visibility and lead-generation performance.
  • Conduct audience research, identify trends, and gather competitive insights to guide campaign direction.
  • Collaborate with creative teams to develop compelling, high-performing ad creatives.
  • Leverage CRM tools and customer data to enhance segmentation, retargeting, and personalization strategies.
  • Monitor campaign performance, analyze results using tracking and analytics tools, and provide clear insights and actionable recommendations.
  • Stay informed on the latest developments in paid media, lead generation, automation, and optimization best practices.
  • Maintain accuracy, consistency, and performance-focused decision-making across all campaign executions.

Requirements

  • 2+ years of experience in digital media strategy, with a strong emphasis on Paid Search and Paid Social advertising.
  • Must have strong lead generation skills, including funnel development, optimization, attribution, and data-driven decision-making.
  • Hands-on experience with major paid media platforms including Google Ads, Meta, TikTok, and LinkedIn.
  • Experience with CRM platforms, email marketing tools, and performance analytics.
  • Excellent communication skills, with the ability to translate data into actionable insights.
  • Ability to work collaboratively with creative and cross-functional teams to align messaging with performance goals.
  • Strong project management abilities and comfort managing multiple priorities in a fast-paced environment.
  • Analytical, proactive, and detail-oriented mindset.
  • DSP experience (especially with Adfuel’s proprietary DSP) is a plus, but not required.

Preferred

  • Google Ads Certification (Preferred)
  • DSP experience (especially with Adfuel’s proprietary DSP) is a plus, but not required.
Adfuel Inc logo

Adfuel Inc

AdfuelTM enables your company to deepen engagement with potential customers and promote your brand to whom you want, where you want, and with the message you want. We offer automated personalized dynamic marketing across all channels, devices, and ad formats including Google Ads, Facebook, and Instagram Ads, Linkedin Ads, Ott/CTV Video, and programmatic advertising all on our one singular platform. Many marketing agencies come to us to use our platform for their advertising, and the main problem that they have is the fact that they advertise on separate platforms. The issue with just using a Facebook Ads Manager or a Google ad account separately, is that the audiences and data accumulated from the campaigns cannot be shared and also that they are limited by policies that can limit targeting and creative. AdfuelTM’s Universal Platform and Interactive Dynamic Ads eliminate these challenges thanks to the cross channeling of audience data between advertising mediums. In addition to this, we eliminate the steps that it takes to complete a conversion, all thanks to our Dynamic Ads. AdfuelTM is able to get the user to take the required action right there on the actual ad without redirecting them somewhere else, and this has increased conversion rates and Return on Ad Spend dramatically! AdfuelTM also offers professional custom website design, SSL certification and offers web hosting services. We also offer push alert services to send notifications to your targeted audience's mobile devices and computers. AdfuelTM has helped market a wide range of businesses across North America. We also have helped many real estate agencies and brokerages market future developments and luxury real estate with tremendous success. With a wide array of services, We are equipped to handle every client's specific marketing goals with exceptional service. Sign Up Today for a Demo of our Platform and Dynamic Ads at https://adfuel.me/

Founded in 2001
Hollywood, Florida, USA
42 employees (21 in marketing)

Traffic Signals

Monthly Visitors
5.8K
Traffic Source Mix
Search
34.4%
Direct
47.9%
Referral
7.4%
Social
8.7%
Paid
1.4%

Headcount Trend

Current headcount: ~42

Marketing Team

Marketing Team Size
12 (29% of company)