Paid Media Senior Strategist

Responsibilities

• Own the client growth agenda: align Paid Search/Shopping and Paid Social strategy to P&L, inventory, and customer journey; manage trade-offs, scenarios, and executive communications.
• Lead QBRs/steerco updates with clear recommendations and decision thresholds; connect media to business impact (revenue, CAC, LTV); strengthen senior-client relationships.
• Orchestrate automation and platform strategy across Search and Social (e.g., value-based bidding, PMax, Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+); pilot safely, measure, then scale.
• Integrate Bliss Point insights (Forecasting, Always-On Incrementality, Brand Equity, Creative Insights, Rapid MMM) into allocation, testing, and creative/audience plans; close the feedback loop with product teams.
• Direct the insight-to-action engine: build hypothesis trees, define experiments (control/holdout or powered A/Bs), and forecast outcomes; define success thresholds up front and maintain a steady read cadence.
• Ensure data quality and signal health (tags/feeds, pixel/CAPI, event mapping/priorities, UTMs/GA4); communicate model and data caveats to guide decisions and reallocation.
• Connect channel depth to multi-channel growth; educate clients and teams on measurement strategy and how Search and Social work with Commerce/Retail Media, Lifecycle/CRM, TV/Audio, and Creative.
• Propose simple, integrated plans with clear roles, timing, and measurement approaches to prove combined lift (MMM/lift where feasible; clear proxy reads otherwise); document repeatable frameworks and playbooks.
• Drive accountability and speed: eliminate process/spend waste, de-risk decisions, and influence cross-functional adoption through thought leadership.
• Raise the bar, together: coach reliable routines (prep, review, follow-through), share before/after results, and turn wins into easy-to-use playbooks.

Requirements

• Experience: 7–10 years managing Paid Search/Shopping and Paid Social at scale, with autonomous client ownership and executive communications; experience managing large-scale Search/Shopping budgets
• Platform fluency: Google/Microsoft Ads, Merchant Center, SA360/Skai; Meta, TikTok, and experience with Pinterest, Snapchat, Reddit, LinkedIn, or X; competitive Search tooling (Auction Insights, Adalysis/Adthena/SpyFu).
• Automation/AI: Hands-on with value-based bidding, PMax, audiences/signals, Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, and Pinterest Performance+; comfort with scripts/workflow automation and creative testing frameworks.
• Measurement/analytics: Advanced Excel/Sheets/PPT/Google Slides; comfortable with GA4 and platform analytics; experiment design (sample size/power), forecasting, and financial modeling; ability to connect media to revenue, CAC, LTV, and business outcomes.
• Communication/leadership: Executive-ready storytelling, expectation setting, and conflict resolution; demonstrated mentorship of P2–P3 talent.

Preferred

• Experience across Display, Video, App, Demand Gen, Commerce/Retail Media, and Lifecycle/CRM; MMM/MTA literacy; working knowledge of SEO.
• Social commerce/catalog depth; brand lift studies; UGC/influencer integration; experience with Bliss Point or similar in-house optimization and reporting tools.
• Google Search & Shopping certifications (or completed in the first 60 days); additional Google or social platform certifications (e.g., Meta Blueprint) are a plus.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources