Responsibilities

• CAMPAIGN STRATEGY & OWNERSHIP - Develop paid media strategies aligned to each client's defined business objectives and KPIs across paid search, paid social, and programmatic channels
• - Take full ownership of campaign outcomes - holding ROAS, CAC, and client-defined success metrics as the standard of performance
• - Act as SME in sales conversations, prospect meetings, and client strategy sessions
• CAMPAIGN MANAGEMENT & OPTIMIZATION - Build, manage, and continuously optimize campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, YouTube, and programmatic platforms
• - Conduct routine campaign analysis to identify optimization opportunities across targeting, creative, bidding, and budget allocation
• - Track and reconcile client budgets monthly, ensuring spend is aligned with strategy and delivering measurable return
• - Implement and maintain event and conversion tracking on client websites and landing pages using Google Tag Manager, GA4, and platform pixels
• DATA ANALYSIS & REPORTING - Build & maintain dashboards & scorecards that communicate outcomes, not just activity
• - Generate data-driven insights and proactive recommendations throughout the full campaign lifecycle
• - Leverage first-party data segments to improve targeting precision and campaign performance
• CLIENT & SALES COLLABORATION - Lead client meetings to review performance, present insights and align on strategy
• - Work closely with the sales team to evaluate, scope, and present new paid media opportunities
• - Collaborate with strategists and the StratMar Team Leader to ensure campaign efforts support broader client marketing goals
• PROCESS & INNOVATION - Own and maintain the paid media playbook, identifying opportunities to improve efficiency and results
• - Stay current on platform updates, emerging ad formats, and industry trends माझ? (AI-enhanced) - Leverage AI-powered tools to enhance campaign analysis, targeting, and performance