Media Planner and Buyer
Advance Local
New York City, NY (Remote)
$48K/yr - $58K/yrIn-houseFull-timeEntry level2+ years exp.
10 hrs ago
Paid Media Planner
USA (Hybrid)
$65K/yr – $85K/yrMid Level2+ years expFull time
Posted 1 month ago
Job Summary
Own end-to-end media planning and execution across Meta, TikTok, YouTube, and programmatic partners, turning data into client-ready insights and recommendations.
- Lead channel mixes, flighting, and budgets from client objectives
- Set up, traffic, and QA campaigns; monitor pacing and performance daily
- Build strong vendor relationships and present findings to clients
Job Description
Responsibilities
- You will build media plans across Meta, TikTok, YouTube, and programmatic partners, run the campaigns, and tell clients what the numbers actually mean. You will work with strategists, creatives, and analysts every day.
- Build channel mixes, flighting, and budgets from client objectives.
- Set up, traffic, and QA campaigns; monitor pacing and performance daily.
- Turn reporting into recommendations that change what we do next.
- Manage vendor relationships and keep rate cards current.
Requirements
- 2+ years hands-on in paid social and/or programmatic platforms.
- Comfortable in spreadsheets and with the basics of attribution.
- Clear communicator who can explain a CPM to anyone.
Preferred
- Platform certifications are a plus.
Salaries
Posted range
$65K/yr – $85K/yr
Taken straight from the job posting.
Media Planning median pay in the United States
Most pay falls between $73K and $124K. Based on 1,308 salaries.
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