Media Planning Specialist

Responsibilities

• Work with the team (Senior Planners through Account Director) to develop integrated communication strategy for your client base.
• Leverage tools and research to develop insights and ideas.
• Planning and execution of media plans as it pertains to assignment/agreed strategy (presentations, blocking charts, Prisma trafficking)
• Work alongside specialized teams (SEM, social, programmatic) to integrate digital expertise where required.
• Managing direct vendor communications including RFP requests
• Ensure accuracy of computer input, estimates and planned data. Quality control of all components.
• Issuance of schedules, documentation, financials required to keep the project/campaign on track, on schedule and within budget for the client
• Support in financial discrepancy processing both with vendor and agency finance team
• Understanding of BCR (Budget Control Reports) to ensure quality control across client financials

Requirements

• 1+ years of experience in media planning across all channels (print, broadcast, digital, social, OOH)
• Knowledge of research and media tools including Media Ocean suite of products, Nielsen, NMI, budgets, budget documents and budget setting tools, flow charts, status, etc.
• Competency in digital campaign management including end to end trafficking process
• Great communication skills including verbal and written. Ability to prepare clear and concise emails and client-ready documents.
• Comfortable working in PowerPoint and excel
• Organized, accurate and attentive to detail
• Team player with a ‘can do’ attitude and demonstrated ability to follow through
• Technical skills:
• Media planning tools
• Operational performance management tools (Pilot, IOMT)