Paid Media / Performance Marketing Strategist

USA (Remote)

$40/hr – $45/hrMid Level3+ years expPart time

Posted 4 months ago

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Job Summary

Drive paid media strategy and optimization across Google, Meta, LinkedIn, and other platforms to hit client KPIs.

  • Own end-to-end campaign setup, testing plans, and optimization routines.
  • Must-have: 3–5+ years managing paid media with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
  • Standout: Demonstrated ability to scale budgets and improve CPA/ROAS.

Job Description

Responsibilities

  • Paid Media Strategy & Planning
  • Partner with the Marketing Strategist to align paid media initiatives with overall client strategy.
  • Conduct thoughtful research across audience behavior, competitive landscapes, and keyword intent.
  • Develop structured, well-documented campaign plans across:
  • Google Ads (Search, Display, YouTube, Performance Max)
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads
  • Additional platforms as needed
  • Design clear conversion optimization and testing plans for creative, targeting, bidding, and funnel optimization.
  • Identify opportunities to improve efficiency, scale performance, and allocate budgets strategically.
  • Contribute ideas proactively and participate in ongoing strategic discussions.

Requirements

  • 3–5+ years of professional experience managing paid media campaigns.
  • Strong experience with: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
  • Understanding of attribution models and conversion tracking.
  • Experience with GA4 and Google Tag Manager.
  • Comfortable analyzing performance data and drawing meaningful conclusions.
  • Clear communicator who values transparency and collaboration.
  • Organized, self-directed, and comfortable managing responsibilities independently.

Benefits

  • Remote work environment
  • Collaborative, supportive culture
  • Clear strategic direction with room for professional input
  • Long-term opportunity to grow with a stable team
Lazarus Design Team logo

Lazarus Design Team

🗣️ Tell Us:If we handled everything from web design to SEO to paid advertising to social media to graphic design for you, would that make a big difference for your business? 👨🏼💻 What We Do:🎯 One-stop shop for your website and digital marketing needs 🎯 We make you stand out with award winning design🎯 We drive real pipeline value for your business to grow🎯 We track performance so you easily see if there’s ROI🤠 What Makes Us Different:▪️ We're design-driven▪️ We're local and will meet in person▪️ We’re extremely responsive and work fast▪️ Our services are month-to-month (no contracts)▪️ You get an entire marketing department for price of one hire🧠 Services We Offer:→ Website Design→ Graphic Design Retainer→ Search Engine Optimization (SEO)→ Paid Advertising Funnels→ Lead Generation→ Social Media Marketing→ Marketing Strategy→ Newsletter Marketing→ Cold Email Outreach→ LinkedIn Outreach→ Website Hosting/Support→ Advanced Reporting👋🏼 About Us:We’re an award winning web design and marketing agency (Awwwards, MarCom, Expertise). As a team of elite designers, marketers, and creatives, we have perfected the growth strategy framework for companies making $2M-$25M+. First, we learn your business and interview your customers. This allows us to develop a personalized marketing strategy that is field-tested and proven to drive real results. No need to worry about being left in the dark because our advanced reporting system lets you see what's going on with your marketing efforts on a regular basis. Lazarus Design Team is 20x faster than hiring in-house and gets better results. We cover the website and marketing, so you can focus on running your business with confidence.

Founded in 2015
Charlotte, North Carolina, USA
15 employees (6 in marketing)

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
35.1%
Direct
48%
Referral
5%
Social
10.6%
Paid
1.2%

Headcount Trend

Current headcount: ~15

Marketing Team

Marketing Team Size
5 (33% of company)