Paid Media Manager

Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, Microsoft Ads, and TikTok Ads.
• Independently execute daily campaign optimizations, including bidding adjustments, audience targeting, keyword management, budget allocation, and creative testing.
• Manage and strategically allocate substantial advertising budgets across multiple brands and campaign objectives.
• Scale successful campaigns while maintaining profitability and improving return on advertising spend (ROAS).
• Develop effective acquisition strategies for both e-commerce sales and lead generation.
• Manage Google Search, Shopping, Performance Max, YouTube, Meta lead generation, and retargeting campaigns.
• Continuously identify opportunities to improve cost per acquisition (CPA), cost per lead (CPL), and conversion rates.
• Monitor campaign performance daily and proactively identify areas for improvement.
• Analyze performance using GA4, Google Ads, Meta Ads Manager, and other analytics platforms.
• Collaborate with internal technical resources to implement, validate, and troubleshoot conversion tracking through Google Tag Manager, Meta Pixel, and Conversions API.

Requirements

• 3–5+ years of hands-on experience managing paid digital advertising campaigns.
• Demonstrated experience personally managing and optimizing $50,000 or more in monthly advertising spend.
• Strong proficiency in Google Ads and Meta Ads, with experience across multiple campaign objectives.
• Working knowledge of Microsoft Ads and TikTok Ads.
• Proven experience driving both e-commerce purchases and lead generation.
• Strong understanding of Google Search, Shopping, Performance Max, YouTube, and Meta advertising campaigns.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, Google Merchant Center, and Meta Pixel / Conversions API.
• Strong understanding of conversion tracking, attribution, ROAS, CPA, CPL, and campaign profitability.
• Proven ability to scale advertising budgets while maintaining or improving performance.
• Experience conducting daily campaign optimizations and frequent creative testing.

Preferred

• Bachelor's degree in Marketing, Business, Advertising, or a related field.
• Google Ads and/or Meta Blueprint certifications.
• Experience with Shopify or other major e-commerce platforms.
• Experience using CRM data to evaluate lead quality and marketing performance.
• Familiarity with A/B testing, landing page optimization, and conversion rate optimization (CRO).
• Experience scaling campaigns across multiple brands or business units.
• Experience collaborating with in-house creative teams.

Benefits

• Competitive Salary: $75,000–$95,000 annually, depending on experience.
• Health Insurance
• 401(k) Retirement Plan
• Paid Time Off (PTO)
• Paid Sick Days
• Dog-Friendly Work Environment
• Opportunity to work with multiple growing brands and diverse advertising strategies.
• Direct involvement in high-impact marketing decisions and growth initiatives.
• Opportunity for career advancement and potential future team leadership.