Responsibilities

• Develop and implement comprehensive paid search strategy and policy to align with organizational goals, ensuring all campaigns support broader marketing and business objectives.
• Exercise full authority to set and adjust budgets for paid search campaigns, including reallocating funds and approving expenditures, without prior approval from senior leadership.
• Oversee paid search ad performance with the goal of increasing volume and reducing cost of marketing, ensuring continuous improvement and innovation in campaign management.
• Report routinely on the team’s performance relative to cost, providing actionable insights and recommendations for optimization.
• Approve major campaign initiatives, optimizations, and strategic changes, in paid search and other paid media channels, ensuring alignment with performance targets and business needs.

Requirements

• College degree or minimum 6 years’ experience in digital marketing
• Previous experience managing performance-based teams.
• Previous experience managing search ads for multi-location businesses.

Benefits

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program
• Paid training and unlimited professional growth potential