Paid Media Manager, US

Responsibilities

• Own US Paid-Media Performance
• Deliver paid subscriber volume against agreed acquisition cost, payback, and channel-budget targets.
• Build and maintain channel-level forecasts, monitor performance against plan, and take corrective action when results fall behind target.
• Allocate investment across campaigns and channels based on expected subscriber value, efficiency, and scalability.
• Manage paid search and paid social campaigns end to end, including campaign build, bidding, budget allocation, audience strategy, and day-to-day optimization.
• Maintain strong platform hygiene and ensure campaigns are structured to support accurate analysis and efficient decision-making.
• Monitor market and platform changes and adjust tactics to protect performance.
• Partner with Analytics and Data teams on tracking implementation, data quality, and reporting accuracy.
• Use platform data alongside internal reporting to create a consistent view of performance across Marketing and Finance.
• Translate campaign results into clear recommendations on spend, channel mix, and growth opportunities.

Requirements

• At least four years of paid-media experience, including hands-on ownership of paid search and paid social campaigns and budgets.
• Direct accountability for acquisition cost, subscriber volume, revenue, or another meaningful direct-response target.
• Strong working knowledge of attribution, incrementality, margin, and payback, with the judgment to understand which measure should guide a decision.
• Experience building forecasts, managing budgets, and translating campaign data into clear actions.
• Strong analytical skills and confidence working with platform and internal performance data.
• Strong communication and collaboration skills, including the ability to work effectively across US and international teams.

Preferred

• Experience in subscriptions, media, publishing, or another high-volume consumer business is preferred.

Benefits

• plus company benefits.