Paid Media Manager

Responsibilities

• Client Ownership & Communication - Serve as the primary strategic point of contact for assigned clients - Build strong client relationships through responsive, clear, thoughtful communication - Lead recurring client calls and ensure conversations are focused on business outcomes, performance, strategy, and next steps - Provide clients with context and recommendations, not simply platform data - Proactively identify questions, risks, opportunities, and areas requiring additional investigation - Manage difficult client conversations with confidence, professionalism, and appropriate internal escalation - Understand each client's business model, goals, sales process, target audience, and broader marketing environment - Ensure clients understand not only what we are doing to drive performance, but why
• Paid Media Strategy - Own the overall paid media strategy for assigned accounts in partnership with channel specialists and other team members - Translate business objectives into clear media strategies, testing plans, budgets, and priorities - Evaluate performance across platforms including Google Ads, Meta, LinkedIn, and other relevant channels - Identify meaningful performance trends and distinguish between normal platform volatility and issues requiring action - Develop recommendations around targeting, campaign structure, creative strategy, landing pages for paid media, conversion strategy, budget allocation, and testing frameworks - Consider the full customer journey rather than evaluating platforms solely on last-click or platform-reported performance - Ensure media recommendations remain grounded in business outcomes rather than vanity metrics
• Performance Analysis & Reporting - Review account performance regularly and understand the story behind the data - Turn complex performance information into clear, actionable client insights - Identify what is working, what is not working, why performance may be changing, and what should happen next - Partner with analytics, conversion, and technical resources when deeper investigation is required - Contribute to QBRs, performance reviews, forecasts, presentations, and strategic planning - Maintain an understanding of pacing, spend, lead volume, pipeline, revenue, and other relevant business metrics
• Quality Assurance - Maintain a high standard of accuracy across assigned accounts - Review campaign launches, optimizations, tracking, budgets, targeting, creative, and other account changes as appropriate - Ensure recommendations and client-facing materials have been reviewed for strategic and technical accuracy - Identify potential tracking, attribution, or measurement issues and coordinate with the appropriate resources to investigate them - Help reinforce Summit Chase QA processes and identify opportunities to improve them
• Cross-Functional Collaboration - Work closely with conversion engineers, creative teams, analytics resources, leadership, and other Paid Media Managers - Clearly communicate client priorities and provide the context teammates need to make good decisions - Bring the right internal resources into conversations when specialized expertise is needed - Balance the needs of individual clients with team capacity, company priorities, and the long-term health of the client relationship

Requirements

• Minimum of 5 years of client-facing account management and platform experience within a digital marketing or advertising agency
• Strong working knowledge of the major digital advertising platforms, with the ability to understand performance across multiple channels
• Hands-on, in-platform, campaign management and optimization experience
• Ability to analyze performance data and translate it into meaningful client recommendations
• Very strong written and verbal client communication skills
• Comfortable leading meetings and presenting strategy or performance findings
• Strong attention to detail and commitment to accurate work
• Ability to manage multiple clients, deadlines, and competing priorities
• Strong judgment and ability to operate independently while knowing when collaboration or escalation is appropriate
• Curiosity and willingness to investigate unfamiliar problems rather than relying on surface-level answers

Preferred

• Programmatic, CCTV and Audio Ads, OOH
• Landing page, CRO, or user journey recommendations
• Creation or improvement of internal processes, templates, documentation, and training materials
• Training and mentorship of junior team members
• Supporting new business pitches, audits, and sales conversations
• Researching new advertising platforms, tools, tactics, or industry changes
• Conversion tracking and attribution

Benefits

• Medical Insurance, Dental Insurance, and Vision Insurance
• Unlimited PTO
• Paid Parental Leave