Responsibilities

• Own growth reporting and responsibility for key metrics such as CAC, LTV, ROAS, CVR, etc.
• Own paid media tagging, tracking, and QA.
• Drive operational efficiencies by planning and implementing process documentation, automations, lead routing, templating, data warehousing, and new technologies.
• Utilize quantitative data and qualitative insights to identify trends; test hypotheses and scale wins across client accounts.
• Oversee digital campaign strategy and performance, hitting targets within budget.
• Develop strategies for core growth channels such as Meta, Google, LinkedIn, Pinterest, Email, Affiliates, Sponsored Content, Direct Mail, Audio, and more.
• Assess channel contributions to growth and reallocate spend across channels.
• Identify novel opportunities to efficiently achieve growth.
• Ensure brand consistency across all channels for any given client.
• Stay abreast of market trends and the competitive landscape of client industries.

Requirements

• Knowledge and passion for the furniture and design industry
• 5+ years of relevant experience in paid advertising
• 4-year degree in Marketing, Business or related field
• Passionate about performance marketing and data
• Experience running ads via their native platforms (vs. an agency)
• Experience owning and reporting on key KPIs to clients such as CAC, LTV, ROAS, etc.
• Deep understanding of SEM advertising campaign management and optimization practices across Google and Microsoft Ads platforms.
• Deep understanding of paid social advertising best practices
• Experience with different CRM, ESP, and CMS platforms
• Experience running clean A/B creative and audience tests

Nice To Have

• Experience managing large and quickly changing budgets

Benefits

• STAPHAUS provides a robust total rewards package, including flexible work hours, competitive compensation packages, generous PTO, medical and dental insurance, and performance bonuses.