Paid Media Manager

USA (Hybrid)

$89K/yr - $109K/yr (Est.)Mid LevelFull time

Posted 3 weeks ago

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Job Summary

Own the paid social engine from strategy through measurement, driving funnel optimization and rigorous testing across major platforms.

  • Campaign Strategy: Own strategic planning and funnel construction to maximize engagement and conversions.
  • Optimization & Testing: Lead A/B tests on creatives, targeting, and messaging to drive better ROAS.
  • Measurement & Resources: Allocate budgets and integrate tracking tools for scalable campaign performance.

Job Description

Responsibilities

  • Strategic Campaign Planning: Develop comprehensive strategies for ad campaigns to achieve specific goals and objectives.
  • Funnel Construction: Build and optimize conversion funnels to maximize user engagement and drive desired actions.
  • A/B Testing: Launch A/B tests to refine ad creatives, targeting, and messaging for optimal performance.
  • Resource Optimization: Efficiently manage and allocate resources, ensuring campaigns are executed at scale while maintaining budget discipline.

Requirements

  • Strategic Expertise: Proven expertise in developing and implementing social media advertising strategies that deliver results.
  • Budget Management: Experience handling large-scale advertising budgets and achieving ROI targets.
  • Paid Media Management: Facebook or other advertising platforms such as Google, Taboola/Outbrain, TikTok or other major competitors
  • Tracking Tools: Familiarity with and the ability to integrate tracking and analytics tools for campaign performance assessment.

Preferred

  • Leadership Aspiration: Shows potential and desire to lead teams and projects, guiding others towards common goals.
  • Growth Stage Experience: Brings experience in supporting companies during their growth phases, understanding the dynamics and challenges involved.
  • Tech Savvy: Knowledgeable in scripting and coding for advanced digital tasks, enhancing both creativity and functionality.
  • Project Management Prowess: Demonstrates the ability to oversee projects from start to finish, managing timelines and resources effectively.

Benefits

  • Skill Development
  • Team Summits
  • Remote Working
  • Flexible Hours
  • Generous Bonus Program
  • Relocation Package up to 6000€ provided by local municipality
  • Free Lunch, coffee and snacks
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sixteen.media

Sixteen Media is a group of marketers and developers bound by the shared goal of delivering results. 🚀Our work is quite simple – we measure success in conversions and returns. Going deep into performance marketing and user data, using digital strategies that are not just creative but also tailored for maximum financial performance. While we keep an eye on industry trends and global shifts, our true goal remains the unwavering commitment to our clients' success.Join the team! Explore openings here 👉 https://sixteen.media/careers

Founded in 2019
Siauliai, Siauliu, LTU
11 employees (5 in marketing)

Headcount Trend

Current headcount: ~11

Marketing Team

Marketing Team Size
5 (45% of company)
Marketing Roles Posted (Last 30 Days)
1