Responsibilities

• Campaign Strategy & Execution: Plan, execute, and optimize multi-channel performance strategies across SEM (Google, Bing) and Paid Social (Meta, TikTok, LinkedIn, StackAdapt) aligned with client SOWs and growth targets.
• Client Advisory & Account Growth: Build trust-based relationships as the lead digital expert in the room, partnering with Client Leadership to identify expansion opportunities and proactively manage project scope.
• Analytics, CRO & Tracking: Oversee GA4, Meta Pixels, and CAPI setups; partner with devs/designers on conversion rate optimization; and build real-time performance dashboards.
• Team Mentorship & SOPs: Coach and train Managers, Coordinators, and Executives, while building scalable agency SOPs, AI tools, and automation frameworks.
• Budget & Scope Management: Manage media budgets and forecasting tools (like Shape), logging daily time accurately (~7 hours billable/internal) to safeguard agency timelines and margins.

Requirements

• Agency Experience: Proven track record in a senior performance marketing or paid media role within an agency setting.
• Technical Mastery: Hands-on expertise across Google/Bing Ads, Meta, TikTok, and emerging ad networks, plus strong proficiency in GA4, Google Tag Manager, and data visualization tools.
• Client & Commercial Leadership: Superior stakeholder management skills with experience expanding accounts, managing substantial media budgets, and navigating scope requirements.
• Mentorship Mindset: Demonstrated ability to train direct reports, resolve workflow blockers, and elevate team-wide execution.

Benefits

• 🗂 Health & Wellness: Medical, dental, and vision benefits, plus Short/Long-Term Disability & Life Insurance.
• 💰 Financial Security: 401(k) eligibility, Student Loan Repayment Plan contributions, and a Wellness Reimbursement Program.
• 🌴 Work/Life Balance: Generous PTO allowance, Parental Leave, Volunteering PTO, and a flexible Hybrid Work Model.
• 🐶 Culture & Growth: Dog-friendly office, ongoing professional development, and a collaborative team culture.