Paid Media Manager

Responsibilities

• Campaign Strategy & Execution: Plan, execute, and optimize multi-channel performance strategies across SEM (Google, Bing) and Paid Social (Meta, TikTok, LinkedIn, StackAdapt) aligned with client SOWs and growth targets.
• Client Advisory & Account Growth: Build trust-based relationships as the lead digital expert in the room, partnering with Client Leadership to identify expansion opportunities and proactively manage project scope.
• Analytics, CRO & Tracking: Oversee GA4, Meta Pixels, and CAPI setups; partner with devs/designers on conversion rate optimization; and build real-time performance dashboards.
• Team Mentorship & SOPs: Coach and train Managers, Coordinators, and Executives, while building scalable agency SOPs, AI tools, and automation frameworks.
• Budget & Scope Management: Manage media budgets and forecasting tools (like Shape), logging daily time accurately (~7 hours billable/internal) to safeguard agency timelines and margins.

Requirements

• Agency Experience: Proven track record in a senior performance marketing or paid media role within an agency setting.
• Technical Mastery: Hands-on expertise across Google/Bing Ads, Meta, TikTok, and emerging ad networks, plus strong proficiency in GA4, Google Tag Manager, and data visualization tools.
• Client & Commercial Leadership: Superior stakeholder management skills with experience expanding accounts, managing substantial media budgets, and navigating scope requirements.
• Mentorship Mindset: Demonstrated ability to train direct reports, resolve workflow blockers, and elevate team-wide execution.

Benefits

• 401(k) eligibility
• Medical, dental and vision benefits
• Short Term Disability, Long Term Disability & Life Insurance Benefits
• Hybrid Work Model
• Generous PTO allowance
• Parental leave
• Volunteering PTO
• Professional & Personal Development
• Student Loan Repayment Plan Contributions
• Wellness Reimbursement Program