Responsibilities

• Develop and execute media plans across Paid Social, Paid Search, Programmatic, CTV/OTT, Broadcast, and OOH
• Manage budget allocation across channels based on performance targets and campaign goals
• Execute media buys and placements across priority DMAs (Nashville, Atlanta, etc.)
• Ensure campaigns are launched on time and aligned with seasonal and event-driven priorities
• Actively monitor and optimize campaigns for ROAS, CAC, and conversion performance
• Adjust targeting, bidding strategies, creative rotations, and placements to improve performance
• Implement audience segmentation and geo-targeting strategies
• Scale high-performing campaigns and pause underperforming efforts
• Own daily, weekly, and monthly campaign reporting
• Track KPIs including ROAS, CPC, CPA, conversion rate, and revenue contribution
• Translate campaign data into actionable insights and recommendations
• Maintain reporting dashboards in collaboration with analytics tools (GA4, etc.)
• Execute A/B and multivariate tests across creative, audiences, and offers
• Partner with Creative to deploy and iterate on performance-driven assets
• Implement tracking, tagging, and campaign structure best practices
• Manage relationships with media platforms and external vendors/agencies
• Ensure efficiency, transparency, and alignment with performance goals

Requirements

• 5–7+ years of experience in paid media planning and management (agency or in-house)
• Expertise with GA4, Looker Studio, Tableau, Meta Ads Manager, Google Ads, Search Ads 360, and other performance tools
• Proven success leading paid media strategy and overseeing operational execution across digital, OOH, and broadcast channels
• Strong understanding of full-funnel measurement, attribution modeling, and conversion rate optimization
• Experience working with moderate to large budgets
• Strong understanding of performance metrics and how they tie to business outcomes
• Exceptional analytical, communication, and presentation skills
• Must be able to thrive in a fast-paced, on-site environment supporting multiple attractions and brands

Benefits

• Competitive Pay
• Medical, dental, vision coverage from day one
• Pass exchange with area attractions
• 401k with company match