Responsibilities

• Develop and execute media plans across Paid Social, Paid Search, Programmatic, CTV/OTT, Broadcast, and OOH
• Manage budget allocation across channels based on performance targets and campaign goals
• Execute media buys and placements across priority DMAs (Nashville, Atlanta, etc.)
• Ensure campaigns are launched on time and aligned with seasonal and event-driven priorities
• Actively monitor and optimize campaigns for ROAS, CAC, and conversion performance
• Adjust targeting, bidding strategies, creative rotations, and placements to improve performance
• Implement audience segmentation and geo-targeting strategies
• Scale high-performing campaigns and pause underperforming efforts
• Own daily, weekly, and monthly campaign reporting
• Track KPIs including ROAS, CPC, CPA, conversion rate, and revenue contribution

Requirements

• Hands-on experience across Meta, Google Ads, and programmatic platforms
• Ability to plan, launch, and optimize multi-channel campaigns
• Proven ability to build out strong Media plans, including targeting, tactics, and budget allocation
• Proficient in audience targeting, bidding strategies, and campaign structure
• Data-driven mindset with ability to turn insights into action
• Experience with A/B testing across creative, audiences, and offers
• Working knowledge of GA4, tracking, and attribution fundamentals
• Focus on key KPIs (ROAS, CPA, conversion rate)
• Ability to manage multiple campaigns and budgets simultaneously
• Strong collaboration and communication skills

Preferred

• Location: On-Site in Knoxville - Revel Group (Overseeing Anakeesta & WildSide)

Benefits

• Medical, dental, vision coverage from day one
• Pass exchange with area attractions
• 401k with company match