Responsibilities

• Serve as the day-to-day relationship holder with the media AOR and ACS.
• Execute in-house ad-hoc social and search media investments and strategies.
• Works with Strategic Marketing, Project Management and Creative to translate media briefs and plans into marketing tactics and deliverables.
• Lead integration of first party data strategy and audience modeling to inform paid media strategy and drive acquisition, retention and reactivation among key opportunity segments.
• Work alongside digital marketing team on web analytics, KPIs, pixels, conversions, forecasting, analytics, associated web traffic and SEO as it relates to media planning and buying.
• Provides channel expertise and insight to guide media mix, validate reporting, and optimize performance.

Requirements

• Minimum Degree Required: Bachelor's degree in marketing or other related field, or equivalent combination of education and experience required.
• Years of experience: 5+ years of media planning experience.
• Proficient in Facebook Ads Manager, Google Ads, TikTok Ads and LinkedIn Campaign Manager.
• Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC.
• Experience with Google Analytics, Tableau, PowerBI, Salesforce Marketing Cloud and Ad Studio a plus.
• Experience building, analyzing, and deploying CRM, lookalike, and 3P audience segments. LiveRamp or similar platform experience is a plus.
• Capability to navigate the web privacy landscape, and familiarity with measurement & attributions solutions like Conversions API (CAPI).
• Personal commitment to DEI – possesses knowledge of and curiosity about own DEI journey and understanding of issues related to DEI
• Manages ambiguity - Operates effectively, even when things are not certain or the way forward is not clear.
• Collaborates - Builds partnerships and working collaboratively with others to meet shared objectives.

Nice to Have

• LiveRamp or similar platform experience is a plus.
• Familiarity with measurement & attributions solutions like Conversions API (CAPI) is a plus.
• DV360, Amazon, or streaming audio platforms familiarity a plus.

Benefits

• ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills.