Paid Media Manager (Paid Social/Search)

Los Angeles, CA (Hybrid)

$72K/yr – $90K/yrMid Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive digital ad campaigns across Facebook, Instagram, Snapchat, Google Ads, and Twitter to grow client ROI and scale paid media programs.

  • Own launching and optimizing multi-channel campaigns and testing creative, audiences, and landing pages.
  • Must-have: 3+ years launching Facebook/Instagram/Twitter/AdWords campaigns
  • Standout: Cross-functional collaboration with creative, marketing, and sales teams

Job Description

Responsibilities

  • Work hand-in-hand with our marketing teams in developing strategies for existing and prospective clients
  • Implement Facebook, Instagram, Snapchat, Google AdWords, and Twitter advertising campaigns
  • Market-research new product solutions to assist in our overall methodology and approach
  • Manage retargeting campaigns and efforts
  • Work alongside our creative team to optimize and test new ad creative and landing pages
  • Optimize campaign, audience, creative, budgets, and bids across multiple channels to target ROI/Performance goals
  • Work with creative, marketing, and sales team to build and test campaign ideas
  • Provide reports and updates as needed per client requirements
  • Monitor buying strategies and keep abreast of industry trends

Requirements

  • 3+ years of experience in launching Facebook, Instagram, Twitter, and AdWords campaigns
  • Experience in testing and optimizing ad creative and re-targeting campaigns
  • Experience setting up A/B split tests and Multi-Variant testing
  • Experience with analytics tools and reporting off of each platform
  • Experience working with developers to set up Google Analytics events and pixels across platforms to properly fire
  • Strong communication, oral and written skills
  • Strong creative skills
  • You should have high attention to detail, be composed under pressure, and be cooperative, adaptable and willing to take on new projects
  • Self-motivated; can learn quickly and work independently
  • Extremely organized, systematic, and able to identify and address issues

Benefits

  • Significant opportunity for growth in the company
  • Work alongside an incredible slate of clients and team members
  • Fun, creative and collaborative company culture
  • Unlimited Stumptown cold brew
  • Hybrid & Remote work options
Brand Knew logo

Brand Knew

4.2 Glassdoor

Brand Knew is a creative collective and strategic advisory that partners with media companies, causes and consumer brands, towards meaningful audience and growth.

Founded in 2009
Los Angeles, California, USA
25 employees (16 in marketing)
71% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
2.3K
Traffic Source Mix
Search
28.8%
Direct
21.2%
Referral
2.8%
Social
6.8%
Paid
0.5%

Headcount Trend

Current headcount: ~25

Marketing Team

Marketing Team Size
13 (52% of company)