Paid Media Manager - New York City

Responsibilities

• Own the upper-funnel paid media strategy for our B2B2C organization, partnering with the brand, segment, and demand generation teams to deliver best-in-class results.
• Plan and manage budgets, channel mix, and flighting across CTV, YouTube, Paid Social (Meta, LinkedIn, TikTok), and Programmatic.
• Partner with the in-house creative and brand teams to develop top-performing, video-first creative built for each platform.
• Build a measurement program, including brand lift studies and incrementality testing, that connects awareness investment to business outcomes.
• Run A/B, multivariate, and incrementality tests that deliver results and insights to fuel a continuous growth mindset.
• Measure and report performance of all upper-funnel campaigns against goals and team OKRs.
• Develop privacy-safe audience strategies using first-party data and contextual targeting, in line with healthcare privacy regulations and platform policies.
• Identify and share trends and insights from our target audiences, and optimize spend and performance based on those insights.
• Manage day-to-day agency, DSP, and media partner relationships.

Requirements

• 3+ years of paid media experience, including direct ownership of brand awareness or upper-funnel campaigns.
• Expertise in Google Marketing Platform (Google Ads, DV360), YouTube, LinkedIn, and Meta. Experience with CTV and a major DSP (e.g., The Trade Desk, Amazon DSP) is strongly preferred.
• Proven experience running incrementality tests and brand lift studies, with working knowledge of marketing mix modeling and attribution.
• Experience advertising in healthcare or another regulated industry preferred.
• A strong understanding of mapping multi-channel customer journeys, with experience in mapping creative/content and data requirements geared towards personalization.
• A self-starter who understands how to be agile in a changing environment.
• Growth mindset: obsessed with continuously learning, iterating, and improving; willing to experiment fast and change paths.
• Strong storytelling and presentation skills, including the ability to communicate media impact to senior leadership.

Preferred

• Experience with CTV and a major DSP (e.g., The Trade Desk, Amazon DSP) is strongly preferred.
• Experience advertising in healthcare or another regulated industry preferred.

Benefits

• We follow a Flexible Vacation Policy, intended for rest, relaxation, and personal time. All time off must be approved by your manager prior to use. You will also receive 80 hours of Paid Sick, Safe, and Caregiver Leave annually. This applies to full-time positions only.