Responsibilities

• Own day-to-day campaign management across Meta (Facebook/Instagram) and TikTok Ads, including campaign builds, audience targeting, budget pacing, and ongoing optimization
• Manage Google Display, Video, and PPC campaigns with a focus on performance efficiency and brand safety
• Monitor KPIs, pacing, and performance benchmarks daily — proactively flagging issues and making real-time adjustments
• Conduct in-depth analysis of media performance data across all channels to identify trends, optimization opportunities, and audience insights
• Deliver actionable recommendations grounded in quantitative analysis and content performance signals
• Extract and compile campaign performance reports from advertising platforms and internal systems
• Build clear, concise reports and dashboards tailored to client needs and business objectives
• Partner closely with the Client Management team to align paid media performance with strategic campaign goals
• Support influencer whitelisting and creator-boosted paid amplification in collaboration with the influencer team
• Stay current on platform updates, algorithm changes, and emerging ad formats across Meta, TikTok, and Google

Requirements

• 2+ years of hands-on paid media management experience, with proven campaign execution on Meta and TikTok (agency or brand side)
• Direct experience managing Google Ads campaigns including Display, YouTube/Video, and Search/PPC
• Strong analytical skills with the ability to interpret large data sets and translate findings into actionable insights
• Advanced proficiency in Excel or Google Sheets; experience with BI or reporting platforms a plus
• Familiarity with campaign optimization strategies including A/B testing, audience segmentation, and bid management
• Excellent written and verbal communication skills; comfortable presenting to clients
• High attention to detail and accuracy in a fast-paced, multi-account environment

Preferred

• Experience supporting Client Success or Account Management teams preferred
• Exposure to influencer marketing, creator whitelisting, or paid amplification of UGC is a strong plus