Responsibilities

• Own Paid Media Strategy for Livvy Protein Soda: Lead and evolve the paid acquisition strategy for Livvy Protein Soda. You'll identify new growth opportunities, improve channel performance, and scale campaigns across Meta, Google, and TikTok.
• Launch and Optimize Multi-Channel Campaigns: Set up, manage, and optimize full-funnel campaigns across Google Ads (Search, Display, Shopping, YouTube), Meta Ads Manager (Facebook + Instagram),, and TikTok Ads Manager. You'll own media planning, budgeting, targeting, and in-platform execution from day one.
• Build and Scale the Creative Testing Flywheel: Own the creative briefing process and work alongside content creators, designers, and influencers to develop a steady stream of new ad concepts, UGC, messaging angles, and offers. You'll establish a structured testing framework, analyze performance data, and rapidly iterate on winning creative to improve acquisition efficiency and scale what works.
• Own Daily Optimization and Performance Management: Manage daily spend, bids, audiences, placements, and testing strategies across platforms. You'll proactively identify what's working, iterate quickly, and allocate budget to maximize ROAS and minimize CAC.
• Leverage Tools and Tech Stack Effectively: Use platforms like Triple Whale, Google Analytics, and in-platform reporting dashboards to analyze performance, track key KPIs, and inform strategic decisions. You'll help define attribution models, track post-click behavior, and report out on what's moving the needle.
• Write and Test Conversion-Ready Copy: Draft ad copy that converts—aligned with Livvy's brand voice, audience, and platform style. You'll lead messaging strategy across headlines, primary text, CTAs, and offer positioning, testing multiple variations to uncover performance winners.
• Build Reporting Dashboards and Performance Reviews: Deliver weekly and monthly performance reports with actionable insights. You'll share learnings, identify growth opportunities, and contribute to Livvy's paid media playbook.
• Move Fast, Learn Faster: Launch quickly, iterate often, and optimize constantly. You'll treat paid media as a growth engine—always looking for ways to lower CAC, improve conversion, and drive profitable scale.