Responsibilities

• Develop and execute paid media strategies across Meta (Facebook & Instagram Ads), Google Ads, YouTube, and other relevant platforms; manage campaigns supporting BTC initiatives, live-event ticket sales, educational programs, lead generation, and client marketing objectives; manage the full campaign lifecycle: planning, setup, launch, monitoring, optimization, and reporting; determine the appropriate campaign structure, platform mix, targeting strategy, and budget allocation for each initiative; partner with the Editorial team on copy and captions, ensuring written content reflects BTC's brand voice and editorial standards before it publishes.
• Build audience segments using demographics, interests, behaviors, customer data, and campaign objectives; create and manage custom audiences, lookalike audiences, retargeting groups, and prospecting strategies; tailor messaging based on where audiences sit in the customer journey, and refine targeting using campaign data.
• Drive ticket sales, registrations, and attendance for BTC events and educational experiences; adapt campaigns across the promotional cycle — from awareness and early-bird sales to urgency and last-chance messaging; monitor ticket-sales pacing and adjust budgets, audiences, and messaging based on performance.
• Manage paid campaigns for professional beauty brands with distinct audiences, voices, visual identities, and objectives; learn each client’s positioning, products, and target customer, adapting strategy rather than applying one approach across accounts; maintain clear separation between client audiences, assets, budgets, reporting, and objectives; collaborate with account management and sales teams, and clearly communicate recommendations and results to internal stakeholders.
• Translate performance goals and audience insights into clear creative direction for the Graphic Designer and Social team; provide direction on copy, calls to action, formats, hooks, and creative variations, ensuring creative fits the audience, platform, and brand voice; develop testing plans and identify when creative fatigue requires new assets or a strategic shift.
• Monitor metrics including reach, impressions, CTR, CPC, CPL, CPA, ROAS, and conversion rate; build clear, accurate, actionable reports that look beyond surface metrics to explain performance; track budgets, keep campaigns within approved spend, and proactively flag pacing and tracking issues; coordinate implementation of pixels, conversion events, and UTMs across internal teams and partners.
• Stay current on platform updates, privacy changes, and targeting limitations, and evaluate new formats and tools; educate internal teams on meaningful changes to paid media capabilities and metrics.

Requirements

• Three or more years of hands-on paid media experience in an agency, multi-brand, media, event, or similarly fast-paced environment.
• Demonstrated, hands-on experience managing and optimizing campaigns in Meta Ads Manager (Facebook & Instagram) AND Google Ads — this is required.
• Experience creating campaigns for multiple audiences, brands, or clients simultaneously.
• Proven ability to develop conversion-focused campaigns, not just awareness or engagement.
• Experience supporting ticket sales, event registrations, e-commerce, lead generation, or other direct-response objectives.
• Strong grasp of audience segmentation, retargeting, lookalike audiences, and customer-funnel strategy.
• Ability to manage and optimize budgets and interpret data into clear recommendations.
• Strong written and verbal communication, exceptional attention to detail, and organizational skills.
• Comfortable working independently while collaborating closely with cross-functional teams.
• Able to quickly learn and accurately represent different brands, products, and voices.

Preferred

• Comfortable contributing to creative development — selecting imagery or video, writing or refining ad copy, and developing effective calls to action.
• Experience promoting live events, conferences, ticketed experiences, or educational programs.
• Agency experience or managing paid media for a diverse portfolio of clients.
• Experience marketing to professional or trade audiences; familiarity with the professional beauty, salon, or hairstylist community.
• Experience with HubSpot, Shopify, Google Analytics, Looker Studio, or similar reporting and CRM platforms.
• Experience reviewing landing-page performance and identifying conversion opportunities.
• Familiarity with TikTok Ads or Pinterest Ads.

Benefits

• Salary Range: $60,000–$75,000 annually; final compensation will depend on experience, qualifications, and demonstrated paid media expertise.
• Competitive Health / Dental / Vision Benefits options*
• Retirement Benefits with a company match option*
• Paid Vacation & Holidays
• Collaborative, creative, and entrepreneurial team environment
• Remote / Work from home
• * options available to eligible employees