Behindthechair.com Inc logo

Behindthechair.com Inc

Brand · Broadcast Media Production and Distribution

2.9

Company overview

Behindthechair.com is the global leader in the salon media world, connecting the professional hair industry to the latest trends, education, and inspiration.We work with the world’s top celebrity stylists and colorists—the creators behind the hair trends worn by millions worldwide. With over 1 million monthly website visitors who read over 2 million pages of haircutting, styling and hair color trend content, Behindthechair.com is the largest online destination for hairdressers across the globe.We dominate social media with a combined community of over:• 2.6 million Instagram followers• 1.7 million Facebook followers• 150,000 YouTube subscribers• 220,000 TikTok followersThrough BTC University (btcuniversity.com), we’ve delivered over 180,000 online classes in more than 80 countries in the past year, providing world-class education to hairdressers everywhere.We are also the creators of the @oneshothairawards, the world’s largest and most prestigious hair awards program, with over 1.4 million entries in just five years.Our BTC Show and BTC On Tour events bring together thousands of hairdressers for non-stop education from the industry’s biggest names. With over 3,200 attendees, the BTC Show is the largest hair event of the year, offering back-to-back, 45-minute look-and-learn presentations by top platform artists and influencers.For 25 years, our mission has been simple: to make the lives of hairdressers better. Powered by a dedicated team of 35 passionate professionals, we live by the motto: “Good is the enemy of great.”
Founded in 2002
Chicago, Illinois, USA
42 employees (21 in marketing)
39% recommend to a friend
39% positive business outlook

Salaries

Typical salary range

$51,000 – $66,500

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount -2.3% year over year

Funding

Audience

Monthly website visitors
89K
Month over month+15.3%
Quarter over quarter-21.9%
Top sourceSearch (51.2%)
Ad budget per month$46.9
Average search rank35.7
Traffic source mix
Search
51.2%
Direct
18%
Social
7.8%
Paid referral
7.2%
Referral
5.1%

LinkedIn followers

Follower count and growth

Total followers

16.7K

12-mo growth

+3.9%

Monthly growth

-0.3%

News

Links