Responsibilities

• Develop and execute full-funnel paid media strategies across Google, Bing, Meta, TikTok, and programmatic display with a strict focus on CPL and ROAS.
• Build and manage structured testing programs (A/B, multivariate, incrementality) to continuously improve campaign performance.
• Leverage AI and automation tools within ad platforms, including Performance Max, Advantage+, automated bidding strategies, and emerging AI-powered creative solutions.
• Stay current with platform updates, policy changes, and new features across Google Ads, Microsoft Advertising, Meta, and TikTok, translating changes into actionable strategies.
• Manage and optimize marketing spend to maximize ROI across all paid channels.
• Own conversion tracking, pixel implementation, attribution setup, and campaign measurement infrastructure.
• Analyze performance data to surface insights, improve targeting and messaging, and inform budget allocation decisions.
• Partner with creative teams to develop and test high-converting ad creatives and landing pages.
• Support affiliate performance and digital partnerships through integrated paid strategies.
• Manage relationships with media vendors, platforms, and affiliate networks.