Paid Media Manager at American Bath Group | USA | $0K/yr – $0K/yr

American Bath Group

Paid Media Manager

USA (Remote)

$0K/yr – $0K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the paid media backbone for DTC/e-commerce across major platforms, shaping strategy, testing, and automation to scale CAC/ROAS and align with cross-functional growth goals.

Own paid media strategy and performance across Google, Microsoft, and social platforms.
Launch and optimize campaigns with AI-enabled workflows to improve efficiency and scale across multiple brands.
Partner with marketing and business stakeholders to ensure acquisition efforts align with company objectives and grow the customer base.

Job Description

Own paid media strategy across Google Ads, Bing, Meta, Facebook, and Instagram
Manage and optimize paid acquisition campaigns focused on DTC/e-commerce growth
Improve campaign efficiency through testing, iteration, and bid strategy optimization
Analyze performance data to reduce CAC and improve ROAS/ROI
Develop scalable paid media roadmaps for multiple brands
Collaborate with internal stakeholders and business leaders across the organization
Use AI and automation workflows to improve campaign execution and operational efficiency
Continuously identify new opportunities to improve performance, scale campaigns, and drive customer growth
Partner with marketing and digital teams to align acquisition strategy with broader business goals

Strong paid media expertise across Google Ads, Bing, Meta, Facebook, and Instagram
Deep understanding of auction dynamics, bidding strategies, campaign structure, and optimization
Experience managing paid acquisition inside DTC or e-commerce businesses
Background working in startup, growth-stage, or lean-team environments preferred
Proven ability to own campaign strategy and performance outcomes directly
Experience using AI tools and agentic workflows to improve campaign execution and operational scale
Strong analytical thinking and testing mindset
Self-starter who thrives in fast-moving environments and likes building/improving systems
Ability to communicate clearly with both marketing teams and business stakeholders

Opportunity to directly influence growth across multiple e-commerce brands
High-impact role with strong visibility across the business
Ability to shape and scale paid media strategy in a growing digital organization
Collaborative team environment with significant ownership and autonomy
Opportunity to work at the intersection of performance marketing, e-commerce, and AI-enabled workflows
Competitive compensation and long-term growth potential within the organization

American Bath Group

4.0 Glassdoor

American Bath Group provides a comprehensive offering of bathware products, including showers, tub showers, bathtubs, shower bases, shower doors, bath and shower wall panels, jetted whirlpools and spas, vanities, kitchen and utility sinks through a broad portfolio of recognized brands. American Bath Group sells products through commercial, wholesale, e-commerce, and retail channels to a diverse base of builders, plumbers, general contractors, and individual end users.

Founded in 2015

Irving, Texas, USA

463 employees (50 in marketing)

www.americanbathgroup.com

76% recommend to a friend

83% CEO approval