Responsibilities

• Drive and develop new Paid Media initiatives across multiple channels to drive customer acquisition and build awareness for Amazon Music
• Embrace a test-and-learn approach, scaling strategies, and exploring expansion opportunities.
• Plan, activate, optimize, and manage search media buys aligned with brief, customer journey, and audience insights
• Establish automated reporting and optimization processes. Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained.
• Manage relationships with key partners in the digital marketing ecosystem (DSPs and Social platforms).
• Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality
• Partner with strategic cross-functional teams to support GTM plans and drive transparency and education in insights derived from Paid Media

Requirements

• 3+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience in A/B testing

Preferred

• Experience building, executing and scaling digital programmatic campaigns from concept to completion
• Experience working with multiple stakeholders at various levels and in different locales to drive alignment

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.