Responsibilities

• Own paid media strategy and execution across channels including Google Ads, Meta, LinkedIn, and other relevant platforms.
• Translate business goals into channel strategies, including budget allocation, targeting, and campaign structure.
• Launch, manage, and optimize campaigns to improve key performance metrics (e.g., CAC, ROAS, CPA, pipeline contribution).
• Develop and execute a structured testing roadmap across creative, audience targeting, bidding strategies, and landing pages.
• Monitor performance, analyze data, and deliver actionable insights through recurring reporting and dashboards.
• Manage budget pacing, forecasting, and allocation to maximize efficiency and return on investment.
• Partner with Creative and Web teams to improve ad performance and conversion rates through effective messaging and landing page optimization.
• Ensure tracking accuracy, pixel implementation, and UTM governance in collaboration with Marketing Operations and Analytics teams.
• Stay current on platform updates, industry trends, and emerging opportunities in paid media.
• Mentor junior team members or manage agency partners, ensuring high standards of execution and accountability.

Requirements

• 5+ years of experience in paid media, performance marketing, or digital marketing roles.
• Proven success managing and optimizing campaigns across major ad platforms (Google Ads, Meta, LinkedIn, etc.).
• Demonstrated ability to manage budgets and deliver results against KPIs such as CAC, ROAS, CPA, or pipeline.
• Experience with analytics tools (e.g., GA4) and campaign tracking methodologies (UTMs, pixels, tagging).
• Strong understanding of campaign structure, audience strategy, and conversion optimization principles.
• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

Preferred

• Experience with programmatic, YouTube, or emerging paid channels.
• Familiarity with A/B testing frameworks and incrementality testing.
• Exposure to marketing automation, CRM systems, or attribution tools.
• Experience in high-growth or data-driven marketing environments.