Responsibilities

• Manage day-to-day paid media operations across Meta, TikTok, Google/YouTube, and emerging platforms
• Partner with agency to execute full-funnel media strategies aligned to business goals (awareness, acquisition, retention)
• Monitor performance daily and identify optimization opportunities to improve ROAS, CAC, and conversion
• Ensure proper budget pacing and allocation across campaigns, channels, and key moments
• Participate in weekly performance reviews with agency and internal stakeholders
• Own end-to-end asset workflow: briefing (assets, copy, UGC, etc.), timelines, approvals, usage rights, and delivery
• Provide video editing feedback on long form assets to be used in paid channels
• Develop clear, strategic creative briefs grounded in performance insights and testing priorities
• Partner with Creative and Influencer teams to ensure assets are platform-native and performance-driven
• Leverage AI tools to accelerate asset ideation, versioning and testing at scale
• Manage asset trafficking across channels, ensuring accuracy, formatting, and deadlines are met
• Maintain asset library and ensure proper naming conventions and organization
• Serve as the day-to-day point of contact for paid media agency
• Ensure agency deliverables meet expectations across strategy, execution, and reporting
• Hold agency accountable to KPIs, timelines, and testing roadmaps
• Facilitate clear communication between internal stakeholders and agency partners
• Identify opportunities to improve ways of working and overall efficiency
• Oversee campaign setup and QA across all platforms
• Ensure proper tracking implementation (pixels, UTMs, conversion events)
• Manage campaign launches, promotions, and key retail moments (e.g., tentpole promos, retailer events, product drops) references to issues.

Requirements

• 4–6+ years of experience in paid media, preferably within DTC, beauty, or consumer brands
• Strong experience with Meta and TikTok Ads Manager (Google/YouTube a plus)
• Experience using tools such as Asana, Figma, etc.
• Experience working with agencies and managing external partners
• Highly organized with strong project management skills
• Data-driven mindset with strong analytical and problem-solving skills
• Experience managing budgets and invoices
• Strong communication skills with the ability to influence cross-functional partners
• Familiarity with Shopify, GA4, and attribution/measurement tools is a plus

Preferred

• Experience using CapCut

Benefits

• Competitive salary
• Comprehensive health, dental, and vision insurance
• Flexible work environment with remote work options, generous PTO, and a paid day off to celebrate your birthday
• 401(k) plan with company match
• Exclusive product perks for Allies employees
• A collaborative, innovative, and inclusive company culture