Drive paid media strategy and execution for a DTC brand, owning hands-on media across platforms and agency partnerships.

• Own day-to-day paid media operations across Meta, TikTok, Google/YouTube and emerging platforms
• Partner with agency to execute full-funnel media strategies aligned to business goals (awareness, acquisition, retention)
• Monitor performance daily and identify optimization opportunities to improve ROAS, CAC, and conversion
• Ensure proper budget pacing and allocation across campaigns, channels, and key moments
• Participate in weekly performance reviews with agency and internal stakeholders

Requirements

• 4–6+ years of experience in paid media, preferably within DTC, beauty, or consumer brands
• Strong experience with Meta and TikTok Ads Manager (Google/YouTube a plus)
• Experience using tools such as Asana, Figma, CapCut
• Experience working with agencies and managing external partners
• Highly organized with strong project management skills
• Data-driven mindset with strong analytical and problem-solving skills
• Experience managing budgets and invoices
• Strong communication skills with the ability to influence cross-functional partners
• Familiarity with Shopify, GA4, and attribution/measurement tools is a plus
• Ability to perform essential duties, with or without reasonable accommodation
• Ability to operate independently in a fast paced, ambiguous environment
• Strong self management, prioritization, and ownership of outcomes
• Proactive problem solving and clear, consistent communication

Benefits

• Competitive salary
• Comprehensive health, dental, and vision insurance
• Flexible work environment offering hybrid options, generous paid time off, paid holidays, and a paid day off to celebrate your birthday
• 401(k) plan with company match
• Exclusive product perks for Allies employees
• A collaborative, innovative, and inclusive company culture