Paid Media Expert (Google Ads + LinkedIn Ads | B2B Tech Focus) Remote

USA (Remote)

Salary Not AvailableMid Level2+ years expContract

Posted 4 months ago

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Job Summary

Drive paid media strategy and execution for B2B tech, managing Google and LinkedIn campaigns with retargeting and measurement.

  • Own end-to-end paid campaigns across Google Search/Display, YouTube, and LinkedIn Ads
  • Must-have: Proven B2B tech paid media experience with measurable CPL/ROAS/CAC
  • Standout: Conversion-tracking and CRM integration experience (HubSpot or similar) demonstrated in campaigns

Job Description

Responsibilities

  • Plan and manage paid media campaigns for our clients across Google Search, Display, YouTube, and LinkedIn Ads
  • Build and optimize retargeting campaigns to re-engage high-intent audiences
  • Analyze performance data and adjust campaigns based on KPIs (CPL, ROAS, CAC, etc.)
  • Provide regular performance reports with actionable insights
  • Conduct keyword research and develop audience targeting strategies based on B2B buyer intent
  • Collaborate with our team to align messaging, creative, and landing page strategy with campaign goals
  • Stay updated on industry trends and best practices in digital marketing and B2B tech
  • Meet deadlines consistently and communicate proactively about project status

Requirements

  • B2B Tech Experience: Proven experience running paid media campaigns for B2B technology companies is required
  • Portfolio Required: You must submit examples of previous paid campaigns — including ad copy, targeting strategy, and performance data (e.g., CPL, ROAS, CAC, etc.)
  • U.S.-Based Contractor: Must reside in the U.S. and work as a 1099 independent contractor
  • Detail-Oriented: You double-check everything — targeting, budgets, tracking, and reporting
  • Strong Communicator: You’re responsive, proactive, and clear in communicating performance, optimizations, and strategy
  • Google Ads + LinkedIn Ads Expertise: You have hands-on experience managing Google Search, Display, YouTube, and LinkedIn Ads campaigns
  • Retargeting Strategy: You know how to build and refine retargeting funnels to re-engage high-intent B2B audiences
  • Understanding of B2B Funnels: You can interpret lead generation data and align paid strategy to buyer intent and sales pipeline
  • Bonus: Experience setting up conversion tracking, integrating with HubSpot or other CRMs, or launching campaigns alongside content or email marketing strategies

Preferred

  • Bonus: Experience setting up conversion tracking, integrating with HubSpot or other CRMs, or launching campaigns alongside content or email marketing strategies

Benefits

  • An open, collaborative environment; We want you to enjoy working with us and support your professional growth
  • Strategic guidance and feedback (we don’t leave you guessing!)
  • Respect for your time and expertise
Barrena Branding & Marketing logo

Barrena Branding & Marketing

Barrena Branding & Marketing is a full-service agency that helps businesses strengthen their digital identity and grow their market presence.We offer a wide range of services, including:•Brand strategy and positioning•Website design and development•Marketing strategy and execution•PR and reputation management•Content creation and storytelling (including video and photography)•Email marketing and lifecycle campaigns•Paid media and lead generation•SEO, GEO and content marketing•Social media strategy and management•Talent branding and employer positioningOur à la carte service model gives you direct access to expert strategists, designers, developers, content creators, PR specialists, and marketing managers whenever you need them.We work with companies at every stage of growth, from startups building their first brand to established organizations with thousands of employees. We don’t believe in a one-size-fits-all approach. That's why every strategy is customized to fit your specific business goals and challenges.With experience across 20+ industries, we've helped clients secure millions in funding, win top industry awards, generate thousands of leads, and build memorable brands. The majority of our work comes from repeat clients and referrals, which speaks to how we operate.If you’re looking for executive-level results with the care and attention of a boutique agency, come work with us at Barrena.

Founded in 2023
USA
6 employees (3 in marketing)

Traffic Signals

Monthly Visitors
1.9K
Traffic Source Mix
Search
79.5%
Direct
7%
Referral
5%
Social
7%
Paid
1.4%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
3 (50% of company)