Responsibilities

• Build, launch, and manage paid campaigns across SEM, Display, Native, and Programmatic platforms
• Set up campaigns, ad groups, targeting, budgets, and tracking within platforms such as Google Ads and native networks
• Monitor campaign pacing and performance daily
• Make daily optimizations to improve CPA, ROAS, CTR, CPC, and conversion rates
• Adjust bids, budgets, targeting, and creatives based on performance data
• Execute A/B tests on ad copy, creatives, and landing pages
• Track campaign performance and maintain accurate reporting in internal dashboards
• Identify performance changes and flag issues or opportunities to senior team members
• Assist in analyzing campaign results and performance trends
• Work with creative and content teams to update and test new ad assets

Requirements

• 1–4 years managing Google Ads Search campaigns
• Experience building and optimizing Google Search campaigns
• Experience with Google Display is strongly preferred
• Experience with Meta Ads Manager is preferred
• Comfortable managing campaign budgets and making daily optimization decisions
• Analytical mindset with ability to interpret data and take action
• Experience running A/B tests and optimizing campaigns based on results
• Proficiency in Excel or Google Sheets
• Strong attention to detail and ability to manage multiple campaigns simultaneously

Preferred

• - Experience with native platforms (Taboola, Outbrain)
• - Familiarity with Google Analytics or similar tools
• - Exposure to direct-response or high-volume acquisition environments

Benefits

• - 100% company-paid Medical, Dental, and Vision coverage
• - Generous bonus package
• - Unlimited Vacation policy
• - Paid Sick Leave and Paid Holidays
• - 401(k) Plan with company match
• - Daily company-paid lunches for onsite employees
• - Paid Parental Leave and Dependent Care support
• - Student Loan Repayment Program and 529 Education Savings Plan
• - Training and Education Reimbursement
• - Paid Parking