Paid Media Consultant

Chicago, IL (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 23 hrs ago

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Job Summary

Own and optimize paid media programs end-to-end for PSAI clients, guiding strategy, execution, and ongoing optimization across Google Ads, Facebook, and other platforms.

  • Serve as a trusted advisor to clients and align campaigns with business goals
  • Partner with AI product and analytics teams to continuously learn from data

Job Description

Responsibilities

  • Leverage PSAI’s AI-powered software to build smarter, more efficient paid media campaigns across Google Ads, Facebook, and other key platforms.
  • Tailor strategies for clients to ensure their campaigns align with their business goals and deliver the maximum possible impact.
  • Lead the development of media buying strategies, ensuring they are cost-effective, efficient, and aligned with client objectives.
  • Ensure that all campaigns are strategically aligned, set up for success, and optimized to achieve the highest possible performance for clients.
  • Act as a strategic advisor for your clients, providing expert insights on best practices for paid media, creative strategies, and performance optimization.
  • Work closely with clients to understand their business goals and tailor paid media strategies to meet those objectives.
  • Educate clients on the effective use of PSAI software and advertising platforms to help them navigate their digital marketing journey.
  • Build strong, long-term relationships with clients, becoming a trusted advisor and ensuring client satisfaction through continued optimization and growth.
  • Collaborate with our AI product and analytics teams to ensure advertising campaigns are continuously learning and improving from the data.
  • Continuously analyze key performance indicators (KPIs), such as CTR (Click-Through Rate), CPC (Cost Per Click), ROI, conversion rates, and other important metrics across multiple paid media channels.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 2-3 years of experience in managing paid media campaigns across various platforms.
  • Proven track record of developing and executing successful paid media strategies that drive measurable results.
  • Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads, Google Analytics, and other relevant tools.
  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with clients and internal teams.
  • Strong organizational skills and attention to detail, with the ability to manage multiple campaigns simultaneously.

Preferred

  • Passion for innovation, technology, and AI.
  • Strong analytical and problem-solving abilities.
  • Highly organized, with a keen eye for detail and accuracy.
  • Excellent oral, written, and interpersonal communication skills.
  • Demonstrated ownership and follow-through on tasks.
  • Customer service-focused with a solution-oriented approach.
  • Professional demeanor and composure.

Benefits

  • Innovative Environment: Be part of a forward-thinking company that values creativity and encourages the exploration of new ideas.
  • Professional Growth: Access opportunities for continuous learning and career advancement within a supportive and dynamic team.
  • Comprehensive Benefits: Enjoy a competitive salary, performance-based bonuses, flexible work arrangements, and a robust benefits package.
  • Collaborative Culture: Work in a team-oriented environment where collaboration and mutual respect drive our success.

Marketing Team

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