Paid Media Campaign Strategist

Responsibilities

• Support campaign planning across the full funnel including awareness, lead generation, engagement, conversion, retargeting, and always-on nurture programs.
• QA campaign builds against approved strategy, including audiences, exclusions, creative assets, taxonomy, URLs, budgets, and flight dates.
• Manage paid media campaign operations across channels including as paid social, Programmatic, paid search, online video, audio, and other digital media.
• Monitor campaign performance and identify optimization opportunities across all relevant metrics including spend, impressions, clicks, CTR, CPC, CPM, reach, frequency, lead generation, and conversion metrics.
• Support campaign reporting and post-campaign analysis by coordinating data pulls, documenting available metrics, and helping synthesize actionable recommendations.
• Conduct market and competitive research using platforms like MediaRadar and YouGov.
• Develop audience profiles and media targets using syndicated research platforms.
• Develop campaign taxonomy, UTM tracking structures, trafficking notes, audience files, QA documentation, and campaign trackers.
• Coordinate with clients, internal teams, media partners, analytics teams, creative teams, and platform vendors to launch campaigns accurately and on time.
• Build, refresh, validate, and distribute audience lists using appropriate audience targeting identifiers.

Requirements

• Bachelor's Degree or equivalent experience.
• 3+ years of paid media experience, specifically within an agency, consulting, or client-facing environment.
• 3+ years of experience supporting paid media campaign planning, trafficking, QA, reporting, pacing, and optimization.
• 3+ years of experience analyzing campaign performance metrics such as spend, impressions, clicks, CTR, CPC, CPM, reach, frequency, lead generation, and conversion results.
• 3+ years of experience across paid media platforms such as Google Campaign Manager, DV360, Meta Ads Manager, The Trade Desk, or similar.
• 3+ years of experience with Excel-based trackers, pivot tables, campaign exports, budget pacing, and performance analysis.
• 1+ years' experience with GenAI / Agentic in day-to-day work processes
• Ability to travel 0-50%, on average, based on the work you do and the clients and industries/sectors you serve.
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

Preferred

• Preferred: Experience developing or managing campaign documentation, including trafficking sheets, campaign taxonomies, UTM tracking, audience files, performance trackers, or reporting outputs. Experience supporting regulated-industry campaigns. Experience with audience segmentation, retargeting, or CRM/CDP-enabled audiences. Experience collaborating with creative, analytics, client, vendor, and technology teams. Experience with SEO / GEO strategies Familiarity with Workfront, SharePoint, Salesforce, lead gen forms, campaign measurement frameworks, platform brand lift studies. Experience supporting multiple campaigns, workstreams, or clients in a fast-paced environment.