Responsibilities

• Meet with clients to gain a deep understanding of their business goals, target market and marketing objectives for their ad campaigns.
• Manage the account setup, campaigns and reporting of paid digital campaigns for our clients.
• Measure and optimize paid marketing campaigns using Google Analytics & reporting Tools.
• Stay up-to-date with digital marketing trends to keep us ahead, including updates to search marketing, social media marketing, attribution, and programmatic media buying.
• Proactively research and test new strategies, and tactics to continuously deliver better results for our clients.
• Collaborate with internal teams to create compelling ad creative that is contextually formatted for each platform and aligned with brand standards.
• Contribute to thought leadership content on behalf of Magnetic in the form of written, video based, and in-person content publication.
• Campaign Strategy and Development: Collaborate with the client’s marketing team to understand business goals and target audiences, and develop comprehensive PPC strategies aligned with these objectives.
• Keyword & Audience Research: Conduct in-depth keyword & audience research to identify relevant and high-performing keywords and personas that will drive quality traffic and conversions.
• Ad Creation and Optimization: Create compelling ad copies that resonate with the target audience and adhere to best practices. Regularly optimize ad creatives, headlines, descriptions, and other elements for improved performance.