Paid Media Campaign Senior Strategist

Responsibilities

• Lead campaign planning across awareness, lead generation, engagement, conversion, retargeting, and always-on nurture programs.
• Oversee campaign QA against approved strategy, including audiences, exclusions, creative assets, taxonomy, URLs, budgets, and flight dates.
• Lead paid media campaign operations across paid social, programmatic, paid search, online video, audio, and other digital media channels.
• Evaluate campaign performance and guide optimizations across spend, impressions, clicks, CTR, CPC, CPM, reach, frequency, lead generation, and conversion metrics.
• Lead campaign reporting and post-campaign analysis, validating findings and presenting actionable recommendations to clients.
• Lead market and competitive research using platforms like MediaRadar and YouGov to inform media strategy.
• Guide audience profile and media target development using syndicated research platforms.
• Oversee campaign taxonomy, UTM tracking structures, trafficking notes, audience files, QA documentation, and campaign trackers.
• Serve as primary day-to-day client contact and lead collaboration with internal teams, media partners, analytics teams, creative teams, and platform vendors.
• Oversee audience list creation, refresh, validation, and distribution using appropriate audience targeting identifiers.

Requirements

• Bachelor's Degree or equivalent experience.
• 4+ years of paid media experience within an agency, consulting, or client-facing environment.
• 4+ years of experience leading paid media campaign planning, trafficking, QA, reporting, pacing, and optimization.
• 4+ years of experience analyzing campaign performance metrics such as spend, impressions, clicks, CTR, CPC, CPM, reach, frequency, lead generation, and conversion results.
• 4+ years of experience across paid media platforms such as Google Campaign Manager, DV360, Meta Ads Manager, The Trade Desk, or similar.
• 4+ years of experience with Excel-based trackers, pivot tables, campaign exports, budget pacing, and performance analysis.
• 2+ years of experience with GenAI / Agentic tools in day-to-day work processes.
• Experience managing media planners and strategists
• Experience managing multiple campaigns, workstreams, or clients in a fast-paced environment.
• Experience with audience segmentation, retargeting, or CRM/CDP-enabled audiences.

Preferred

• 2+ years of experience advising clients on media strategy, audience activation, budget allocation, performance optimization, and measurement.
• 2+ years of experience overseeing campaign documentation, including trafficking sheets, campaign taxonomies, UTM tracking, audience files, performance trackers, and reporting outputs.
• Experience leading regulated-industry campaigns.
• Experience leading collaboration with creative, analytics, client, vendor, and technology teams.
• Experience with SEO / GEO strategies.
• Familiarity with Workfront, SharePoint, Salesforce, lead gen forms, campaign measurement frameworks, and platform brand lift studies.