Paid Media Associate

Responsibilities

• Build, launch, pause, schedule and update assigned ads and ad sets in approved paid media platforms.
• Apply campaign briefs, audience definitions, budgets, flight dates, creative specifications, naming conventions and tracking requirements accurately.
• Manage day-to-day flighting across assigned campaigns, including changes to budgets, dates, creative, audiences, placements and delivery settings as directed.
• Complete pre-launch and in-flight QA checks across campaign settings, creative, links, landing pages, UTMs, pixels and conversion events.
• Confirm that ads are delivering as intended and escalate disapprovals, delivery issues, tracking concerns or performance anomalies promptly.
• Maintain accurate campaign documentation, change logs and status updates.
• Monitor spend, pacing, impressions, reach, clicks, CTR, CPC, leads, CPL, purchases, revenue, ROAS and other campaign KPIs.
• Identify under-delivery, overspend, creative fatigue, audience issues, tracking gaps and other risks that may affect campaign performance.
• Make approved optimizations within defined guardrails and provide recommendations to the Paid Media Manager for larger strategic or budget decisions.
• Support audience, creative and placement testing by ensuring tests are set up correctly and results are tracked consistently.

Requirements

• 1–3 years of experience in paid media, digital marketing, media operations, campaign trafficking or a related role.
• Hands-on experience with at least one major paid media platform, such as Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, TikTok Ads Manager or a programmatic platform.
• Working knowledge of paid media fundamentals, including campaign structure, targeting, bidding, pacing, budget management, placements and conversion tracking.
• Experience pulling, organizing and interpreting campaign performance data.
• Strong Excel or Google Sheets skills, including the ability to work with reporting templates, filters, pivot tables and basic formulas.
• Strong attention to detail and a disciplined approach to QA, naming conventions, documentation and deadlines.
• Ability to manage multiple campaigns and priorities in a fast-moving environment.
• Clear written and verbal communication skills, with the ability to explain campaign status and performance in a concise way.
• A collaborative, proactive and solutions-oriented approach.

Preferred

• Experience supporting paid media for ecommerce, lead generation, ticketing, hospitality, sports, entertainment or events.
• Experience with paid social, paid search, display, video, programmatic or LinkedIn campaigns.
• Familiarity with Google Analytics 4, Google Tag Manager, Looker Studio, Omni, QuickSight or similar reporting and analytics tools.
• Familiarity with UTM conventions, pixels, conversion APIs, CRM audiences, remarketing and first-party audience activation.
• Experience working with a media agency or external platform partners.
• Interest in using campaign data to improve audience quality, conversion rates, cost efficiency and revenue outcomes.