Responsibilities

• Own end-to-end management of paid digital channels, including Meta, YouTube, TikTok, Google Display, and native platforms such as Taboola and Outbrain
• Build, launch, and manage campaigns across full-funnel objectives — from awareness and consideration through conversion and retention
• Develop channel-specific strategies tailored to platform behavior, audience intent, and creative format best practices
• Stay current on platform updates, beta features, and emerging ad formats, and proactively bring new opportunities to the team
• Continuously monitor and analyze performance data, including CPC, CPL, ROAS, conversion rates, and incrementality, to identify opportunities and anomalies
• Own campaign optimization cycles — adjusting bids, budgets, audience targeting, creative rotations, and placements based on data-driven insights
• Build and maintain dashboards and reporting cadences that surface meaningful trends, not just vanity metrics
• Conduct A/B and multivariate tests across audiences, creatives, copy, and landing pages; document learnings and apply them systematically
• Manage daily pacing and budget allocation across channels to maximize return and hit monthly spend and efficiency targets
• Recommend shifts in channel mix based on performance signals, seasonality, and broader business priorities

Requirements

• 3–5 years of progressive hands-on performance marketing experience, with strong experience in Meta Ads Manager and at least one of: programmatic, YouTube, or TikTok
• Experience managing direct-response lead generation campaigns, ideally in a high-volume environment
• Strong analytical skills and experience using spreadsheets, reporting tools, and internal data to evaluate performance
• Experience with pixel implementation, Conversions API, UTMs, and platform-to-backend measurement workflows
• Strong creative judgment and ability to turn performance data into clear testing direction
• Comfortable working in regulated or compliance-sensitive environments
• Ability to prioritize quickly, work independently, and communicate clearly in a lean team
• Experience in lead generation, insurance, healthcare, or other regulated industries is a plus
• Familiarity with CMS/compliance requirements for digital advertising is a plus
• Exposure to programmatic platforms and audience data management (DSPs, DMPs) is a plus
• Background working in a startup or high-growth environment where resources are lean and speed matters is a plus

Preferred

• Experience in lead generation, insurance, healthcare, or other regulated industries is a plus
• Familiarity with CMS/compliance requirements for digital advertising is a plus
• Exposure to programmatic platforms and audience data management (DSPs, DMPs) is a plus
• Background working in a startup or high-growth environment where resources are lean and speed matters is a plus

Benefits

• Competitive Compensation + Performance Incentives
• PTO accrues per calendar year, after 3 month Probationary Period
• Company Health, Dental, Vision Insurance after 3 month Probationary Period (Optional)
• 401 K + Matching Program after 3 month Probationary Period (Optional)
• Great Career development opportunities
• Bi-Annual Company Events