Paid Media Analyst

Responsibilities

• Own paid media performance reporting across Google Ads, Meta, programmatic display, video, and offline channels.
• Build and maintain the paid media performance data mart, integrating agency-reported data with independent measurement.
• Design, build, and maintain digital performance dashboards and scorecards in Power BI for marketing teams and executive stakeholders.
• Monitor weekly and monthly channel performance, identify trends and risks, and proactively flag issues and opportunities to the Performance Marketing team.
• Design and execute geo-holdout, incrementality, and marketing mix modeling analyses.
• Provide independent validation of agency-reported cost-per-registration and cost-per-enrollment claims.
• Establish measurement standards for paid media including UTM taxonomy, view-through window rules, and cross-brand attribution.
• Serve as primary analytics partner to the Sr Director of Paid Media and marketing agencies on defining KPIs, measurement standards, and performance reviews.
• Support new channel evaluations with test design, measurement, and readout.
• Translate paid media performance into recommendations for channel mix optimization.

Requirements

• A bachelor's degree in marketing, business analytics, statistics, or a related field is required.
• 3-5 years of experience in paid media analytics, digital marketing measurement, or a comparable role is required.
• Hands-on experience with Google Ads and Meta Ads Manager, including native reporting and API integration, is required.
• Experience with Search Ads 360, DV360, or comparable enterprise media platforms is required.
• Experience with SQL against a modern data warehouse is required.
• Experience with paid media performance reporting and channel mix analysis is required.
• Experience building performance dashboards in platforms such as PowerBI or Tableau is required.

Preferred

• 5+ years of experience in paid media analytics or digital marketing measurement is preferred.
• Experience with geo-holdout testing or marketing mix modeling is preferred.
• Experience with LiveRamp, first-party data activation, or customer data platform integration with paid media is preferred.
• Experience with call tracking platforms such as Invoca is preferred
• Experience in multi-brand / multi-location consumer businesses is preferred.
• Google Ads and Meta Blueprint certifications are preferred.

Benefits

• Health and Wellness Benefits
• Employees are eligible to participate in a variety of health and welfare benefits based on their Full-time or Part-Time status on their date of hire, which include medical, dental, vision, healthcare & dependent care flexible spending accounts (FSAs), life insurance, disability, accident, critical illness, hospital indemnity, pre-paid legal, pet insurance and identity theft protection.
• Employees are eligible to participate in our 401(k) retirement plan after 30 days of employment. Participating employees are also eligible to receive a company provided match on their elective deferrals once they reach 1 year of employment with the company.
• Employee perks/discounts
• Education assistance including tuition reimbursement
• Childcare discount available to all employees
• Corporate partner Discounts
• This position is eligible for paid time off. All Corporate employees are enrolled in our Flexible Paid Time Off (PTO) plan. This plan allows for flexibility and discretion between employees and managers in taking time off - with no set accrual for vacation or sick time. Employees can use Flexible PTO for any reason and is compliant with the Colorado Healthy Families Work Act.