Paid Media Analyst

Santa Monica, CA (Hybrid)

Salary Not AvailableMid Level2+ years expContract

Posted 10 days ago

Job Summary

Own end-to-end retail media campaigns across multiple networks, driving performance analysis and budget optimization.

  • Lead setup, optimization, and reporting for sponsored search, display, and media buys.
  • Align ad content with brand and creative objectives.
  • Build performance dashboards and share insights with internal stakeholders.

Job Description

Responsibilities

  • Build, launch, and optimize sponsored search, display, and media campaigns across Amazon Ads, Walmart Connect, DoorDash, and other retail media networks.
  • Manage campaign activity end-to-end within Pacvue, including bid management, budget pacing, keyword strategy, and targeting adjustments.
  • Monitor daily performance metrics, including ROAS, ACOS/TACOS, CPM, CPC, conversion rate, and share of voice.
  • Develop and maintain performance dashboards and reporting for internal stakeholders.
  • Conduct keyword research, competitor analysis, and search-term mining.
  • Make data-driven recommendations for budget allocation across platforms and campaign types.
  • Partner with brand and creative teams to align ad content with campaign objectives.
  • Maintain organized campaign structures, naming conventions, and documentation.

Requirements

  • 2–4+ years of hands-on retail media or paid search experience with direct campaign management responsibility.
  • Pacvue experience is required. Candidates without Pacvue experience will not be considered.
  • Active campaign experience on at least two of the following: Amazon Ads, Walmart Connect, DoorDash Ads, Instacart Ads, Kroger Precision Marketing, or similar retail media platforms.
  • Strong analytical skills with the ability to turn data into actionable insights.
  • Ability to work independently with minimal oversight and communicate status/blockers effectively.

Preferred

  • Experience with CPG, beverage, or FMCG brands.
  • Familiarity with Power BI, Tableau, Helium 10, or similar analytics/BI tools.
  • Amazon Ads or other retail media certifications.
  • Experience with DSP/programmatic retail media buys.

Benefits

  • Medical, dental & vision
  • Critical Illness, Accident, and Hospital
  • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
  • Life Insurance (Voluntary Life & AD&D for the employee and dependents)
  • Short and long-term disability
  • Health Spending Account (HSA)
  • Transportation benefits
  • Employee Assistance Program
  • Time Off/Leave (PTO, Vacation or Sick Leave)
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Aston Carter

4.0 Glassdoor

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service. Learn more at astoncarter.com.

Founded in 1997
Hanover, Maryland, USA
2.7K employees (31 in marketing)
79% recommend to a friend
38% CEO approval

Marketing Team

Marketing Team Size
24 (1% of company)
Median Career Experience
9 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
5

Traffic Signals

Monthly Visitors
149.4K
Monthly Google Ads Budget
$103K
Traffic Source Mix
Search
22.9%
Direct
51.2%
Referral
10.8%
Social
14.5%
Paid
0.4%

Headcount Trend

Current headcount: ~2.7K
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Paid Media Analyst

Aston Carter · Santa Monica, CA · Hybrid