Paid Marketing Manager

Boulder County, CO (Hybrid)

$100K/yr – $110K/yrMid Level3+ years expSalaried Ft

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own paid media execution across multiple channels with a clear pipeline or bust mindset for a cybersecurity SaaS business.

  • Own multi-channel paid strategy and daily management across Google, Bing, Meta, and LinkedIn to drive pipeline.
  • Close the loop with RevOps by syncing HubSpot ads data and measuring CPL, MQLs, and pipeline contribution.
  • Build landing pages and run robust A/B tests to reduce friction from click to form fill and optimize ROAS.

Job Description

Responsibilities

  • Own strategy, execution, and daily management of paid campaigns across Google Search, Bing Search, Meta, and LinkedIn
  • Manage and optimize a monthly ad budget with full accountability for spend efficiency and ROI
  • Conduct ongoing keyword research, audience targeting, bid management, and negative keyword maintenance
  • Stay current on platform changes, beta features, and emerging opportunities across all channels
  • Build and test landing pages for paid campaigns with full ownership over copy, structure, and CTA strategy
  • Design and run A/B tests on ad creative, headlines, landing page variants, and form experiences
  • Identify and close conversion gaps between click and form fill, including CTAs, friction reduction, and page-level improvements
  • Alongside RevOps, maintain and track CRM-to-ads integration in HubSpot to optimize for the full pipeline, not just form fills
  • Build and maintain dashboards tracking spend, CPL, cost-per-MQL, and pipeline contribution
  • Deliver clear weekly and monthly performance reports to the Director of Content and leadership

RADICL

As the leading provider of Cybersecurity-as-a-Service (CSaaS), RADICL is revolutionizing advanced cyberthreat protection for small and medium-sized businesses (SMBs) in the U.S. Defense Industrial Base (DIB) and other regulated industries. No longer should SMBs be satisfied with lack luster solutions delivering lack luster protection. RADICL is ushering in a new era of turn-key and affordable cyberthreat protection via its AI-powered virtual SOC platform that allows human and digital agents to quickly and seamlessly become SMBs’ day-to-day compliance and security operations team. RADICL’s turn-key CSaaS offering uniquely combines compliance management with AI and expert-driven 24/7 security operations. We guide customers to regulatory and best practice adherence with standards like CMMC and NIST CSF while also delivering 24/7 threat monitoring, deep-spectrumTM threat hunting, incident response, vulnerability management, and security awareness training. With RADICL, customers can stay mission focused, confident their front, rear, and flank are protected, affordably and without compromise.

Founded in 2021
Boulder, Colorado, USA
32 employees (2 in marketing)

Traffic Signals

Monthly Visitors
4.8K
Monthly Google Ads Budget
$10
Traffic Source Mix
Search
24.8%
Direct
39.1%
Referral
20.3%
Social
14.6%
Paid
1.1%

Headcount Trend

Current headcount: ~32

Marketing Team

Marketing Team Size
1 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$15.2M
Last Raise
Seed, 2 years ago