Paid Digital Strategist (Social)

Responsibilities

• Own end-to-end paid social strategy across a book of business — building and managing full-funnel campaign structures that drive measurable growth from awareness through conversion.
• Drive lead acquisition performance by identifying the right optimization strategies, audience signals, and budget allocation approaches to consistently improve lead volume and quality.
• Develop and manage audience strategy — leveraging first-party data signals and platform tools to reach the right people at the right stage of the funnel.
• Lead campaign measurement and attribution practices to ensure performance data is clean, accurate, and actionable — enabling confident optimization and clear client reporting.
• Partner with the Creative Strategist to develop and iterate on a full-funnel creative library that drives engagement and conversion across campaign objectives.
• Translate paid media performance into clear, client-ready growth narratives — communicating what is working, what is not, and what the path forward looks like.
• Stay current on Meta platform changes, algorithm behavior, and industry best practices to continuously improve campaign efficiency and lead quality.

Requirements

• 3+ years of hands-on Meta Ads experience with direct ownership of full-funnel campaign strategy and execution.
• Proven track record managing over six figures in monthly paid-social budget under personal accountability — not team or agency-wide totals.
• Demonstrated discipline in budget pacing, allocation, and spend efficiency at scale.
• Strong understanding of Meta platform audience tools, conversion tracking, and campaign optimization best practices.
• Strong understanding of conversion tracking, pixel implementation, and event-based optimization strategies.
• A creative-led performance mindset — fluent in working creative as the primary funnel lever.
• Candidates will be required to pass a pre-employment background check.

Preferred

• Experience working within sensitive or regulated ad categories (e.g., housing, employment, credit, healthcare).
• Experience scaling a single consolidated structure rather than fragmented campaigns.
• Familiarity with CTV/retargeting coordination.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Parental Leave
• Employee Discounts
• 401(k) Retirement Plan
• Responsible Time Off Policy