Responsibilities

• Own and manage paid media strategy and execution across Google Ads, including Search, Demand Gen, Performance Max, and YouTube
• Plan, launch, monitor, and optimize campaigns in Meta Ads Manager
• Aggressively scale campaigns while maintaining or improving CPA, conversion rate, and overall advertising efficiency
• Analyze campaign, audience, creative, and funnel performance to identify opportunities for growth
• Build and execute ongoing testing roadmaps across bidding strategies, audiences, landing pages, creative approaches, and campaign structures
• Develop creative hypotheses and performance-oriented ad concepts, including messaging angles, hooks, and design directions for the creative team to execute
• Partner closely with the creative team to brief, refine, and iterate on concepts based on testing insights and performance data
• Monitor performance daily and make data-driven optimizations to budgets, bids, targeting, placements, messaging, and creative direction using Northbeam
• Identify and test new channels, tactics, and platform features to unlock incremental growth
• Report on performance trends, insights, and recommendations with a strong focus on revenue impact and efficiency metrics

Requirements

• 5–8+ years of experience in performance marketing, digital acquisition, or paid media management
• Deep expertise in Google Ads, including Search, Demand Gen, Performance Max, and YouTube
• Strong hands-on experience managing and optimizing Meta campaigns
• Experience with other paid channels such as TikTok, Reddit, LinkedIn, Microsoft Ads, affiliate, or programmatic is a strong plus
• Proven success scaling paid media programs while optimizing toward CPA and improving overall efficiency
• Highly analytical with strong data interpretation skills and comfort working directly in platform reporting, GA4, and other analytics tools
• Strong understanding of attribution, conversion tracking, testing methodology, and performance measurement
• Strong performance creative instincts, with the ability to identify concepts, offers, hooks, and design approaches that drive acquisition results
• Experience partnering with creative teams to translate performance insights into effective ad creative
• Demonstrated ability to spot trends early, test new ideas quickly, and apply learnings to improve performance
• Self-directed, accountable, and comfortable operating in a fast-paced, growth-focused environment
• Excellent communication skills with the ability to turn data into clear recommendations, creative direction, and action plans
• Experience with MTA reporting platforms like Northbeam and Triple Whale

Preferred

• Experience with other paid channels such as TikTok, Reddit, LinkedIn, Microsoft Ads, affiliate, or programmatic is a strong plus

Benefits

• 401k
• paid sick leave
• fun, collaborative, and mission-driven work environment