Responsibilities

• Define the roadmap for "direct-automated" audio buying, focusing on platforms that allow for rapid scaling and precise audience targeting
• Own the end-to-end management of self-serve platforms (e.g., Spotify Ads Manager) and direct automated solutions from major networks (e.g., Acast’s automated marketplace)
• Structure and execute network-level buys with partners like iHeartMedia, SXM Media, and Global, leveraging their internal tech to target key audiences across their entire portfolios
• Move beyond "show-level" buying to prioritize audience-level buying, utilizing first-party and third-party data to find Wise customers wherever they are listening
• Manage real-time optimizations, creative rotation, and frequency caps for campaigns running across multiple streaming and podcast environments
• Negotiate programmatic guaranteed deals that bypass the open exchange but maintain the efficiency of automated execution
• Use a data-first approach to measure the success of automated audio ads, closely monitoring metrics like CVR, CPA, customer LTV and contribution margin
• Partner with Wise’s Analytics & Marketing Platform teams to integrate platform-specific UI data (like Spotify’s Ad Analytics or Global’s DAX) with Wise’s internal attribution models
• Design and execute a robust “test & learn” strategy, including creative A/B testing, audience & targeting testing, contextual alignment testing, etc.

Requirements

• - Have a performance marketing background with a strong understanding of the audio advertising landscape across markets (US, UK, EU, APAC & LATAM)
• - Have a proven track record managing large media budgets and driving measurable performance against direct response KPIs
• - Are familiar with pixel-based audio attribution providers like Podscribe
• - Are a team player with strong communication skills

Preferred

• Strong analytical mindset and experience working with marketing mix modeling (MMM)
• Experience with Looker, Lightdash or similar data visualization tool
• The ability to stay organized in a fast-paced business