Paid Ads Analyst

Responsibilities

• Paid Campaign Execution and Optimization
• Build, launch, and manage paid advertising campaigns across search, display, and social platforms
• Monitor daily performance to ensure campaigns are pacing correctly and meeting KPIs
• Continuously optimize targeting, budgets, bids, and creative to improve cost per lead and ROI
• Implement testing strategies for audiences, keywords, creative, and landing pages
• Performance Monitoring and Reporting
• Track and analyze performance metrics including spend, CPL, conversions, and ROI
• Prepare clear, concise performance reports for internal teams and client facing use
• Identify trends, insights, and areas of opportunity based on campaign data
• Flag risks or underperformance early and recommend corrective actions

Requirements

• 3 or more years of hands-on experience managing paid advertising campaigns
• Strong working knowledge of Google Ads, Bing Ads, and other paid platforms
• Highly analytical with the ability to translate data into actionable insights
• Experience managing budgets and optimizing for performance metrics
• Strong attention to detail and organization across multiple accounts
• Comfortable working in Google sheets and dashboards for reporting and analysis
• Clear communicator who collaborates well with cross-functional teams

Preferred

• Experience in home services, local lead generation, or agency environments is a plus

Benefits

• Continuous training and professional development
• We offer a full benefits package including medical, dental, vision, supplement insurance plans, and a 401K with company match
• Hybrid schedule with weekly work from home opportunities on Wednesdays
• Fully stocked beverage fridge and snack bar to keep you fueled throughout the day
• Monthly team outings to connect, unwind, and have fun together
• On-site gym for convenient workouts before work, during lunch, and after
• Covered parking so your car stays cool even in the Texas heat