Paid Acquisition Specials

San Francisco, CA (Remote)

$36K/yr – $60K/yrMid Level3+ years expPart time

Posted 4 months ago

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Job Summary

Drive a paid acquisition role that plans, executes, and optimizes multichannel campaigns to grow health and wellness user acquisition.

  • Own end-to-end paid campaigns across Google Ads and Meta platforms.
  • Must-have: Proven track record driving user growth and engagement.
  • Standout: Health and wellness focus with ROI-driven optimization.

Job Description

Responsibilities

  • Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram
  • Conduct thorough keyword research and audience targeting to ensure campaigns effectively reach potential customers
  • Analyze campaign performance data to provide insights and recommendations for enhancements and adjustments
  • Manage budget allocation and bidding strategies to maximize impressions and conversions
  • Collaborate with the creative team to develop ad copy and visuals that resonate with our target audience
  • Stay up-to-date with industry trends and best practices in paid acquisition to continually refine strategies
  • Report on key performance indicators (KPIs) to gauge success and effectiveness of campaigns

Requirements

  • Bachelor's degree in Marketing, Business, or a related field
  • Proven experience in managing paid acquisition campaigns, with a strong track record of driving user growth and engagement
  • Strong analytical skills and experience with analytics tools to measure and report on campaign performance
  • Demonstrated knowledge of SEM, PPC, and social media advertising best practices
  • Proficiency in campaign management software, such as Google Ads Manager and Facebook Business Manager
  • Exceptional communication skills with the ability to work collaboratively in a team-oriented environment
  • Passion for health and wellness and staying informed of industry trends and changes

Benefits

  • Bonuses based on results.
  • Two weeks paid days after one year.
  • Partial dental and eye coverage.
  • More to be added based on driving this company international notoriety and sales.
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Invisablend

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Englewood, New Jersey, USA
10 employees (1 in marketing)

Traffic Signals

Monthly Visitors
535
Traffic Source Mix
Search
43.4%
Direct
32.6%
Referral
15.5%
Social
5.5%
Paid
2.1%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
1 (10% of company)