Paid Acquisition Specials

Boston, MA (On-site)

Salary Not AvailableMid LevelPart time

Posted 5 months ago

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Job Summary

Responsibilities include planning, executing, and optimizing paid campaigns across Google Ads, Facebook, and Instagram, plus research, performance analysis, budget management, collaboration with creatives, and KPI reporting. Requirements call for a bachelor’s degree and proven paid acquisition experience with strong analytics and knowledge of SEM, PPC, and social advertising. Benefits include two weeks paid days after one year and partial dental and eye coverage.

Job Description

Responsibilities

  • Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram.
  • Conduct thorough keyword research and audience targeting to ensure campaigns effectively reach potential customers.
  • Analyze campaign performance data to provide insights and recommendations for enhancements and adjustments.
  • Manage budget allocation and bidding strategies to maximize impressions and conversions.
  • Collaborate with the creative team to develop ad copy and visuals that resonate with our target audience.
  • Stay up-to-date with industry trends and best practices in paid acquisition to continually refine strategies.
  • Report on key performance indicators (KPIs) to gauge success and effectiveness of campaigns.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in managing paid acquisition campaigns, with a strong track record of driving user growth and engagement.
  • Strong analytical skills and experience with analytics tools to measure and report on campaign performance.
  • Demonstrated knowledge of SEM, PPC, and social media advertising best practices.
  • Proficiency in campaign management software, such as Google Ads Manager and Facebook Business Manager.
  • Exceptional communication skills with the ability to work collaboratively in a team-oriented environment.
  • Passion for health and wellness and staying informed of industry trends and changes.

Benefits

  • Two weeks paid days after one year.
  • Partial dental and eye coverage.
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Englewood, New Jersey, USA
10 employees (1 in marketing)

Traffic Signals

Monthly Visitors
535
Traffic Source Mix
Search
43.4%
Direct
32.6%
Referral
15.5%
Social
5.5%
Paid
2.1%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
1 (10% of company)