Outbound Marketing Specialist

USA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 7 months ago

Job Summary

Drive outbound B2B email programs to generate MQLs/SQLs and revenue for a fast-growing SaaS brand, owning end-to-end execution and optimization.

Own and optimize B2B email programs that drive pipeline and revenue.
Must-have: 2–3+ years in B2B email or lifecycle marketing (SaaS/marketplace) with outbound focus.
Standout: Hands-on HubSpot experience and cross-functional collaboration with Sales/CS.

Job Description

Responsibilities

Own the execution and optimization of B2B email marketing programs that drive pipeline and revenue
Build, launch, test, and optimize email and other outbound campaigns for prospecting
Manage campaign builds, QA, deployment, and performance monitoring across marketing platforms
Build and optimize prospect nurture programs aligned with Marketing's demo attainment goals
Implement segmentation and personalization strategies that generate new demos
Partner with Customer Success to turn customer wins into relatable marketing material for prospects
Build and manage email programs within Hubspot and Mailchimp
Ensure email deliverability, data quality, and best practices across all campaigns
Monitor campaign performance across engagement, conversion, and revenue metrics
Track impact on MQL, SQL, and demos earned
Provide insights and recommendations to improve campaign performance and lifecycle strategy

Requirements

2–3+ years of experience in B2B email or lifecycle marketing, ideally in SaaS or marketplace environments
Proven experience driving demand generation outcomes from outbound marketing
Hands-on experience with Hubspot
Working knowledge of lifecycle marketing, nurture strategy, and marketing attribution
Strong attention to detail with a test-and-learn optimization mindset
Ability to collaborate cross-functionally with Business Development, Sales, and Customer Success teams

Salaries

Marketing Specialist median pay in the United States

$70K/yr

Most earn $60K to $80K. Based on 726 salaries, including bonus and equity.

See all Marketing Specialist salaries See more General Marketing jobs

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.